How to keep your business marketing going from home?

Firstly, may I start by saying this piece isn’t meant to cause alarm or be in any way scare mongering. Secondly, this piece is aimed at those that are self-employed and for small businesses. Hopefully you will take these practical and genuine tips for what they are worth. Note not all the ideas will suit all businesses.

These are strange and uncertain times, but I am hoping my thoughts and tips will help you manage and maintain the marketing of your business whatever happens so your business can remain as healthy as possible and so you continue to generate leads and new business for the short and long term.

In today’s digital marketing world, the good news is there are many options that are low cost and that can be done remotely in your home office or even from your sofa or dining room table. Digital marketing, which assuming you have the passwords for, can be accessed on your phone at home via your phone or laptop. Remember, if you do share passwords with colleagues or customers in any way then do so in a secure way and treat these and any other data shared confidentially and respectfully. Refer to your GDPR and data protection policies at this point.

So, what can you do and what apps/tools or activities can you implement:

Social media – review your social media profiles (Facebook, Linkedin, Linkedin business page, Linkedin showcase page, Twitter, Instagram, Google my Business etc) and make sure they are up to date information and contact details wise. If you have had to shut down then you could also amend your opening hours.

Create posts to share across social media keeping customers informed of delayed deliveries, order statuses, issues, news etc. Also create good news and standard posts as you would usually to keep the marketing and operations as normal as possible. Videos or Facebook lives as posts are also a great way to spread news and keep in touch.

Create a content plan for future social media posts and general marketing messaging, covering all the marketing channels you use.

Advertise your business or events or special offers if relevant and seasonal, using the boost and advertising options.

Scheduling – think what marketing you can do ahead of time e.g. for the coming weeks and months, even ahead of when everything goes back to normal. You can plan ahead by writing blogs and scheduling these for future dates on your website. You can write and schedule social media posts using tools like Hootsuite. You can also write and schedule newsletters using Mailchimp too.

 

Communications – emails from your phone or laptop, assuming you have these set up (and if you don’t I would imagine an IT company can help you remotely) can still be sent to colleagues and customers.

You could also be traditional and pick up the telephone to talk with the outside world too. Software like Zoom is also great for conference calls, sharing screens and seeing people as well as hearing them. Multiple people can use Zoom too so its ideal for teams or small groups.  If you have to Naturally cancel client or supplier meetings, use Zoom or Skype instead and keep working that way.

Email marketing is still also an option, using cloud based software like Mailchimp to keep in touch and for keeping people and contacts updated. Direct mail may not be suitable as this will require leaving the house, buying stamps and so on.

Sites and tools such as Dropbox and We Transfer are ideal for sharing files and folders with trusted contacts. Always use passwords and stay safe online!

 

Plan, review and measure – Why not make the most of the downtime if you are forced to be at home and review your business plan and your marketing plan and goals. A plan helps to focus the mind and act as a checklist to make that nothing gets forgotten or missed out. A plan will make you accountable as well as creating processes to streamline and manage your marketing.

Update your databases, records and processes.

Use the time to declutter your office, tidy, shred and have a sort out.

Continue your networking by doing it online. Make connections and contacts with people via social media.

Look at your website and review it for changes to make, updates to add. What else can you do e.g. review SEO and keywords for example.

Research your markets and competitors online. Google and see what you find and use the findings to improve and grow your business. Do not copy of course.

 

Good marketing is all about consistency and regularity, so remember whatever marketing you undertake, then do it periodically rather than sporadically. Don’t also forget the all important activity of measuring the activity that you implement to review it, amend if necessary and then continue it.

Stay well and healthy!

What is Marketing? What does marketing mean to you?

  • For some it means advertising.
  • For some it evokes fear and overwhelm?
  • For some it means something very expensive and only for big companies.

What is marketing?

☑  Creating a product or service that is needed/in demand

☑  Setting a price

☑  Providing a “place” to sell

☑  Promoting

Put simply, marketing is about advertising your product or service to the people who want to buy it.

Marketing is getting potential customers interested and made aware of. After all, if you don’t have customers or potential customers, you don’t have a business!

Marketing helps you identify who these people are they could or should buy from you. It also helps work out the words to say to these people to advise them on what you have buy. These words will include your USP and features and benefits.

Marketing is telling people what is available, why they need it and how much it will cost. This is brand awareness.

Marketing is about finding ways to reach people using forms of promotion – eg physically as in a place in shops, cafes, networking events and exhibitions etc as well as virtually through websites, social media, advertising, press releases, email marketing, direct mail, videos, podcasts etc.

Its simply letting people know about you/your business. You will do this daily I’m sure intentionally and also without knowing eg chats at the school gates, at networking, by sharing social posts and so on.

Marketing is about increasing sales, through promotion

Marketing is all about consistency and regularity

Other words for marketing are advertising or promotion or presenting or publicising.

 

What marketing isn’t

Something to do sporadically.

  Expensive (if it is done properly, see it as an investment!).

  Only for the big companies.

  Waste of time for small businesses.

  Something to be scared of and to avoid

  Optional! It is essential

 

Examples of marketing:

  • Having a conversation at a dinner party or at the school gates
  • Running an advert in a magazine
  • Facebook posts
  • Linkedin articles
  • Blogging
  • Phoning someone
  • Emailing someone
  • Networking
  • Running an event
  • Talking on local radio
  • Entering an award
  • Using Twitter or Instagram
  • Setting up a Google me Business profile
  • Launching a website
  • Uploading videos and podcasts
  • Creating keywords for your site
  • Running pay per click campaigns and so on

These are ALL examples of marketing!

 

How do marketing properly

  Get organised and don’t adopt the as and when approach. Market your business even when you are busy.

  Plan your content and your activities. Get a plan!

  Do what is only suitable for your business rather than trying to do everything!

  Use an expert to help do what you can’t do.

  Review, measure and evaluate.

  Budget.

 

Find out more about marketing

 

Top Tips: How to Stand out from the crowd on social media – guest blog from Claire Fryer

Recent stats show that Facebook has 2.5 billion active users and that 5.5 million people use Instagram stories every day. There are 145 million daily active users on Twitter and LinkedIn has over 500 million members.

If you’re reading these stats and wondering how on earth “little-old-you” can stand out from the crowd, don’t worry. Claire Fryer from One to Three Marketing shares her top tips on creating engaging content that won’t get lost.

  1. NEVER (ever, ever!) post on any platform without a supporting image or video. If you just post a quick text update on any platform it will get swallowed up by everything around it. The eye is so much easier drawn to an image than just words. 80% of people remember what they see, compared to ten percent what they hear and 20 percent of what they read.
  2. A couple of my go-to sources for imagery are: pixabay.com – a royalty free image and video bank that allows you to search by keywords. Unsplash.com is another favourite.

Don’t choose an image from page 1 of the results – go a bit deeper into the library and you’ll likely end up using an image that is more unique (these image banks are well used and often people grab a picture from page 1.)

  1. Try out the slideshow feature in Facebook. It’s a nice way to share images with the movement of a video. When you want to add a new post hit the ‘picture icon and choose the slideshow option. Add your photos, set how long each image should show for and hey presto. A great little rolling slideshow is created.
  2. Create collages. There are many free apps out there to create picture collages. Two of our favourites are InstaCollageand CollageFactory – collages allow you to tell a story in one photo and look really effective.
  3. One more image tip – get creative with tools such as Canva and create your own infographics.
  4. Go Live! Facebook, Instagram and Twitter all have ‘live’ options where you can video in the moment and share what you’re up to right now with your audience. Give them a go! The functionality of the live tools is really user friendly and you can just start with a few seconds of what’s happening in your world and build up to sharing pieces to camera or more detail. Read more about Going Live in our blog
  5. Tell your story! Instagram stories are HUGE this year – more and more people are relying on stories alone to find out what their favourite influencers, businesses and friends are up to. Stories appear at the top of your Instagram app, and are live on Facebook too, and last for 24hours. They’re a great way to engage with your audience so give them a try. We’ve written some tips on creating a great story here.

Hot off the press: Twitter are trialling their own version of stories right now – called ‘fleets’ they’re in early trial stages but watch this space for a full roll-out.

  1. Did you know you can amend the font in a Facebook post? Check out http://www.fbfontchanger.comfor access to all sorts of fonts that will make your posts that little bit different.
  2. Don’t ‘sell, sell, sell.’ Your content should be 20% sales based – maximum! Your audience want to feel as if they are in a conversation with you, so ask questions, share your news, make them laugh and allow your personality to shine. Give away some nuggets of your knowledge and build your brand by being authentic and open.
  3. Finally, share other people’s content. Retweeting, reposting and sharing other people’s posts can help to build relationships with like-minded businesses and it is a positive thing to support others by helping to spread their news too.

Enjoy getting creative – don’t be a wallflower…..smile, sparkle, shine!!

For more information and tips, contact Claire

What are the benefits of measuring your marketing and what can you measure? …

What are the benefits of measuring your marketing activities, campaigns and efforts?

Here are the main reasons:

  • Save time
  • Save money
  • Reason and purpose
  • Informed decisions
  • Avoid guesswork and risk
  • Avoid pushy salespeople
  • Improve chances

What you can measure and what it will tell you?

  • Leads – numbers, sources = where to spend time and money
  • Website – numbers, keywords, bounce rates = is your site being found and is the content right?
  • Email marketing – no of subscribers on database, no of opens and clicks = is your database growing and is your content right and engaging enough? Note re GDPR
  • Social media – no of likes, follows and engagement = is your content good, are people converting and making purchases. Is your brand awareness good?

 

What to remember

Don’t get obsessed by numbers

Quality not quantity

Find out more