What to include on your Website Pages?

Your website is your shop window to the world, it’s where people will check you out, see what you offer and find out how to contact you. So it’s really important you include all the right elements on your landing pages to maximise the effectiveness of your site

A successful website does three things:

  • Attracts the right kinds of visitors.
  • Guides visitors to the main services or product you offer.
  • Collects and provides contact details for future ongoing relationships.

What makes a great landing page?

A landing page are those pages in your site that are the entry points – where visitors will see your site first.

The diagram shows an outline webpage with the various elements marked on it. Obviously the design of page is variable according to your business need or preference but ideally they all should include these.

What makes a great landing page

1 Site title and logo
Make it very clear what your site is called and have its branding visible. The top right is where people look first on a page.

2 Links to other pages on your site
Make it easy for people to see what you offer and to find it quickly plus Google loves internal links on a website.

3 Headline/Page Title
This tells your visitor what the page is about so include keywords that describe the page. Google rates the page title as the most important element on the page. So think about generic titles “About us” “Services” and how you could make them more specific

4 Subhead
The next most important element for google. Use it to expand on your heading. It is good to break up all your content with subheads both for your reader when they are skim-reading and for Google which rates subhead content as more important.

5 Images or videos
A relevant image brings your content to life. Best of all is to have a your own pictures particularly if you are offering a tangible thing – e.g. doing a colour analysis, skin care products. Otherwise there are lots of good image libraries – Pixaby for free ones although my favourites are Shutterstock and Dreamstime where each image is about £8. The most important thing to remember when you’re uploading your images is to add a title and some alt text. This is important for SEO purposes and allows visually impaired people to understand your images too.

6 Content
Beautifully written, clear content that has impeccable spelling and grammar and incorporates your keywords is what you are after. The ideal page length is 300 words on a landing page. Content writing isn’t easy to do so well worth the investment if you struggle to do it yourself. I’ve got some great contacts, if you need them let me know.

7 Call to action
Tell your reader what you want them to do next – contact you, phone, sign up, find out more and have both a button and a line of text so it is as easy as possible.

8 Below the fold
This is where the screen breaks so the user has to scroll down to see the content. Make sure all your important info is above the fold especially the call to action.

9 Testimonials
Add credibility to your content with a recommendation from a client, a review of your service or an award or similar.

10 Contact details
Make sure your contact details are on every page. There is nothing more annoying when you want to get in touch and you can’t find the details.

So just by following some simple pointers you can make your website work harder for you and find and inform the people you want to reach and grow your business.

I hope you enjoyed this guest blog by a Pinpoint associate, Jo Dickie of Jo Dickie and Associates.

How to keep the excitement up when you haven’t reached your goal yet!

In this blog, I would like to touch on a few ways to help you keep up your excitement in the coming year, when you’re on your way to achieving what you want, but you haven’t reached your goal yet.
When you’re “here” (where you are) and your goal is over “there” most of us want to just immediately jump over to it and miss out completely the part in between…and impatience or despondency can creep in over time.
But the period before you get what you want – it’s REALLY important, because it’s when you’ll meet people, have experiences, it’s where you’re fine tuning your end goal, you’re tweaking it and working it out so that it’ll be a perfect fit for you. And often the goal may end up looking a little differently to what you originally thought – actually BETTER than you could have envisioned before you started.
And if moments come up where you’re thinking “I haven’t done it”, “I’m not there yet” (thoughts which don’t feel good) you can say instead “I’M ON MY WAY” (which feels better) remembering that whilst you’re on your way, you’re fine tuning your goal into your perfect fit.
This guest blog was written by Mikki Gaskell – she is a life coach and specialises in helping you get what you want.

SMART goal setting

I’m sure like me, all you have heard about this last few days is setting resolutions, setting goals and making plans! For me, I love planning ahead and brainstorming, but I appreciate this isn’t everyone’s cup of tea.

Richard Branson, who knows a thing or two about success, says he writes his goals down because you are 42% more likely to achieve goals and dreams if you write them down on a regular basis. He also says

  • Share your goals with others
  • Recognise that ultimately it is down to you to make things happen
  • Make lists
  • Track progress and tick off your achievements

Download the SMART goal setting handout here.

If you a “Virgin” when it comes to setting goals and need some support, invite me over and I’ll give you my tips.

The sky’s the limit for you and your business so spread your wings and fly in 2019!

3 things that are confusing me this December …

Without sounding like a Grinch or someone having a rant, here are 3 things that are confusing (and frustrating) my small (business) mind this month:

  1. the B word – Brexit! How can all these last minute changes, back tracking, moaning, delaying, unsupportive teamwork, and so on be allowed and be ok? I am not professing to being politically savvy but the point I am trying to make is the way this is being handled simply wouldn’t be tolerated in the small business world. If I asked a client to make a decision and then if they changed their mind and were not happy about the outcomes so far etc, the situation would be handled totally differently. Even if the client did inherit someone else’s mess or decisions. This isn’t a like for like scenario I know as it is way more complex, but nevertheless …
  2. Trains! I regularly submit quotes or proposals to clients and they accept and we go ahead. What would they say or do if I then turned round weeks later and said I won’t be delivering on time, I will be late and oh yes, I need lots more money as I have gone over budget! I can’t imagine the client would be accepting of this? This situation wouldn’t happen in the small business world, well not mine anyway.
  3. Finally, I believe it is the 11th December. Therefore there are 20 days left in the month. Yes some of these are weekends and of course Christmas bank holidays, but I have heard a lot of sentences from people, conversations (not only Pinpoint related) “lets wait until January” or “after Christmas”. Whereas these points may be valid and of course people can decide when and where and how they work, but December doesn’t have to be a non working, non productive month. If all business or work gets put off then you will be left with a busy, manic and stressful January! Do what you can when you can I say, but each to their own of course.

Rant over! Hope my tongue in cheek blog has given you a chuckle this festive, Tuesday morning. AND, have a wonderful Christmas!