Marketing Strategy & Planning

Marketing strategy and planning

Why is marketing planning important to a business? 

Growth us all down to marketing strategy and planning. If you haven’t set any objectives for your company and your marketing activities, how can you decide at the end of the year if you have achieved what you set out to do? The best way to implement marketing successfully into your company is to create a marketing plan.

“I met Nicole at a networking group which we both attend on a monthly basis & have recently commissioned her to prepare a marketing plan for my Image Consultancy business.  I chose Pinpoint to prepare my plan because Nicole is always very professional & focused.  I have not been disappointed.  The marketing plan has enabled me to apply more focus to my marketing activities and is set out clearly in a very useable way. “

So, what is a marketing plan?

There are 7 stages to a comprehensive marketing plan including
Objective Setting
Defining the messaging
Defining a strategy
Defining the target audience
Developing the tactics
Implementing the plan
Measuring and evaluation

Download an example Marketing Plan

To discuss in more detail, please email us

Read our blog here – 14 reasons why your business needs a marketing strategy

Cost: from just £397