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Marketing Strategy and Planning Service

Market your business to success with a personalised Marketing Strategy and Plan

Why is marketing planning important to a business? 

In Pinpoint Marketing’s opinion, growth is all down to planning. As a business owner you need to know your strategy. Then you can start to write and create your marketing plan. Marketing shouldn’t be seen as a tick box exercise and it is important to know your business why and to know the purpose of your marketing. Pinpoint feels the majority of your successes will be down to careful planning, therefore giving your business time and attention via such a plan is the way forward. The benefits of a plan will help you get organised, be logical and build foundations. A plan will save you time and money, but remember that a marketing plan is different to a business plan.

If goals or objectives for a company’s marketing activities haven’t been set or considered, then how can the business owner decide if it has achieved what it set out to do? As they say, a goal without a plan is just a wish. Without reviewing marketing campaigns in terms of what worked and what didn’t, how do you therefore know where to spend your future time and budget? By having a marketing plan implemented into your business and by tracking this plan, you and your business will see a real benefit to your small business successes. It is worth saying that a Marketing Plan isn’t only applicable at the beginning of the year. A plan can be created and implemented at any time and the content and timelines can be bespoke to you and your business.

Marketing strategies aim to be resilient, subject to change and reactive to the market place and your customers. Such a strategy and planning document can cover any time period, depending on your goals.

What is a marketing strategy and plan?

There are 7 stages to Pinpoint’s comprehensive strategy and plan document:
Objective Setting – setting goals and knowing your why (including competitor analysis, keyword review, market research, website review, social media profiles review and SMART goal setting)
Defining the messaging – the wording used to attract your audience and understanding your niche/USP
Pinpointing a strategy – this is the blue sky thinking by us before the doing which also now includes a vision board (a set of how to use the vision board instructions will be included.)
Refining the target audience – your ideal client avatar, plus your prospects, leads and then your customers
Developing the tactics – what marketing channels to use plus collaborations
Implementing the plan – this section is split into 3 phases along with outline budgets.  Phase 1, the foundations. Phase 2, the one off campaign and 90 day marketing activity. And phase 3, a 30 day mini marketing plan
Measuring and evaluation – knowing the results then the ROI

“I met Nicole at a networking group and I commissioned her to prepare a marketing plan for my Image Consultancy business.  I chose Pinpoint to prepare my plan because Nicole is always very professional & focused and I have not been disappointed.  The marketing plan has enabled me to apply more focus to my marketing activities and is set out clearly in a very useable way. “
Niki Hall

How does the process work?

Marketing planning is our niche, and it is what we do!

Yes you need a strategy, but you then need to implement and execute this strategy with a plan to see any difference and progress. Having a plan will help your business identify what business you have coming in, what is certain and what you need to do or generate to plug any gaps.

If you do not think you will ever get round to writing your own marketing plan, let us do it for you. Pinpoint Marketing will send  a form to complete, or we can complete it together asking pertinent questions about your business, the industry, competitors, USP, marketing you do already, target audience and so on.  This form includes the questions needed for the business vision board. We then take the responses from this form and use this as the basis to complete the 7 stages as above, of your bespoke Marketing Plan. Then using our 20 plus years experience, we build a 3 phase implementation and communications strategy. As described above, plus how to measure the ROI of the plan.

Cost for your personalised marketing strategy and plan document from £850 to £950

£950 price includes the vision board and a set of amends on it.£850 price does not include the vision board

(Alternative prices and template available. note this cost is split over 2 invoices to help you out cash flow wise. 1 invoice on confirming the plan and 1 on delivery)

To discuss effective marketing strategies and marketing planning for a small business just like yours in more detail, please call on 07523 569288 or email us