Why is marketing strategy and marketing planning important to a business?
Growth is all down to marketing strategy and marketing planning. You need to know your marketing strategy before you can start to write your marketing plan. There will be some luck and an element of chance, but your successes will be primarily down to careful planning and using the right marketing tactics. A question I ask clients is, if you haven’t set any goals or objectives for your company’s marketing activities, then how can you decide at the end of the month or the year if you have achieved what you set out to do? A goal without a plan is just a wish as the old saying goes and we completely agree with this saying.
The best way to implement successful marketing is the creation of a marketing plan but what should a plan include? How do you write a plan and more importantly how do you implement and measure the plan? For the answers, then this marketing package will do all of this for you.
“I met Nicole at a networking group which we both attend on a monthly basis & have recently commissioned her to prepare a marketing plan for my Image Consultancy business. I chose Pinpoint to prepare my plan because Nicole is always very professional & focused. I have not been disappointed. The marketing plan has enabled me to apply more focus to my marketing activities and is set out clearly in a very useable way. “
So, what is a marketing strategy and plan?
There are 7 stages to a comprehensive marketing plan and these steps are
Defining the messaging
Defining a strategy
Defining the target audience
Developing the tactics
Implementing the plan
Measuring and evaluation
If you would like to see more about what a marketing plan should look like, please download here an example Marketing Plan
To discuss effective marketing strategies and marketing planning for a small business just like yours in more detail, please call on 07523 569288 or email us