Market your business to success with a personalised Marketing Plan and Strategy
Why is marketing planning important to a business?
In Pinpoint Marketing’s opinion, growth is all down to planning and you as the business owner needs to know your marketing strategy before you can start to write your marketing plan. Marketing shouldn’t be seen as a tick box exercise therefore it is important to know your why and know the purpose of your marketing. Within your business there will be some luck and an element of chance as well as being in the right place at the right time, but the majority of your successes will be down to careful planning. Giving a business such time and attention via planning will include using the right marketing tactics and then regularly reviewing campaigns along with their impact. In summary, the benefits of a plan will help you get organised, be logical, build foundations and save time and money.
Here is a question for you. If goals or objectives for a company’s marketing activities haven’t been set or considered, then how can the business owner decide itset out to do? As they say, a goal without a plan is just a wish. Without reviewing marketing campaigns in terms of what worked and what didn’t, how do you therefore know where to spend your future time and budget? By having a marketing plan implemented into your business and by tracking this plan, you and your business will see a real benefit to your small business successes. It is worth saying that a Marketing Plan isn’t only applicable at the beginning of the year. A plan can be created and implemented at any time and the content and timelines can be bespoke to you and your business.
So, what is a marketing strategy?
There are 7 stages to a comprehensive plan and these steps are:
Defining the messaging
Defining a strategy
Defining the target audience
Developing the tactics
Implementing the plan – this section is split in phase 1, the foundations. Phase 2, the one off campaign and 90 day marketing activity. And phase 3, a 30 day mini marketing plan
Measuring and evaluation
If you would like to see more about what a marketing plan should look like, please download here an example Marketing Plan
To discuss effective marketing strategies and marketing planning for a small business just like yours in more detail, please call on 07523 569288 or email us
(note this cost is split over 2 invoices to help you out cash flow wise. 1 invoice on confirming the plan and 1 on delivery)
“I met Nicole at a networking group which we both attend on a monthly basis & have recently commissioned her to prepare a marketing plan for my Image Consultancy business. I chose Pinpoint to prepare my plan because Nicole is always very professional & focused. I have not been disappointed. The marketing plan has enabled me to apply more focus to my marketing activities and is set out clearly in a very useable way. “