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Testimonials

"I met Nicole (of Pinpoint Marketing) when I was first setting up my business a couple of years ago and immediately liked her approach. We had several chats over coffee, sharing our experiences of running a small business. As a start up, HR by Tara muddled through with our marketing for a while - trying things and seeing what worked. Towards the end of 2023 we knew we needed a plan and I knew exactly who to speak to. Nicole asked us lots of questions and got to know our business. She challenged us and made us think. Based on all that, she produced a Marketing Audit Service Report for us to summarise where we are today and what next steps we could take with our marketing. This will really help us to prioritise and plan - with a focus on consistency and clear messaging - and hopefully with further support from Nicole."
Tara HopkinsHR by Tara
“After two years of running my business it had grown to the point that I needed to move away from standalone acts of marketing like having a website and writing the odd post, to a point where efforts were aligned and planned at a tactical and strategic level. I had a number of ideas but didn't know in which to invest time and money in and in which order.
Nicole did a fantastic job of adding a huge amount of new ideas to my own, backed with research and experience. I now have a clear plan of what to implement and in what order, and have benefited in Nicole's network with recommendations of other providers should I want help with implementation. Many thanks, definitely a worthwhile investment!”
5HC Systems Technology/IT
"Marketing is something that I know I should have a strategy for but have never really found the time to create. So, when I approached Nicole for her help, I was not really sure what it would involve.
Nicole asked lots of questions about my business and sent over an in-depth form to complete so that she could see exactly what I was already doing and where she could help me improve. From there she thoroughly researched our competition and current reach and created a marketing plan.
With this plan, I can now create my own internal plan to deliver more consistent and targeted marketing for my ideal clients, rather than coming up with ideas on the fly. I know that this will save me time in the long run as well as being more relevant for my business.
Nicole at Pinpoint Marketing is an excellent communicator and her approach to marketing strategy is both accessible and professional. Our company is still small so this service was enough to get us started, but I can see that Nicole would provide a valuable outsourced member of our team as we grow. I highly recommend her services and look forward to working with her again in future.
Thank you Nicole."
HHWeb Goddess
“Nicole is a Marketing professional and is a great networker. Helped us organise our marketing goals and is trustworthy and conscientious in her work. Highly recommended”
Steve HughesFounder.Managing Director of Ryemead Commercial Group
“It really is comprehensive, and identifies a number of areas where I need to apply some attention. Also, I can say that I'm impressed by how you pull the Review information together in your feedback process.”
James RowellStrategy and Process Consultant
"I met Nicole at a Networking group I was visiting. I was immediately drawn to her friendly approach. Whilst I have a background in both sales and marketing; my marketing experience was more around sales lead generation and not around the more traditional communications. Myself and Nicole did a part trade off with me purchasing a Marketing Plan from Pinpoint Marketing. Nicole got up to speed with my offering very quickly and the whole experience has been very insightful. It provided me with an outside view looking in and has given me some new ideas I can implement with my pending course launch. Nicole has a lovely manner and is very experienced, focused, structured and organised. I would recommend Nicole to anyone who is looking to take action on their marketing."
Louise Pengilley
“Nicole set up a detailed and organised marketing plan for my 10 year business anniversary as I wanted to promote my business in various different ways. It was a fairly open brief and she thought of all the different ways I could market myself with a clear and achievable plan to stick to. Nicole is super organised in everything she does, she made sure I kept on track with my goals and is always a supportive person on hand for myself and my clients whenever advice and marketing guidance is needed. I will be working with Nicole again as I trust her with my business and my client's.”
Alison Joshi
“A session with Nicole on marketing for my career coaching business was definitely time well spent. I now have much more clarity about what I should be focusing on. Before the session it felt like there were so many options that it was difficult to know where to start. I also received a great report from Nicole with lots of extra tips and advice. Many thanks Nicole; it was all so helpful.”
Clare Bentall
I went to Nicole for guidance on specific marketing areas, such as social media as well as general marketing advice. Her input has been so useful and she has a wealth of knowledge to tap into. I recommend her wholeheartedly.”
Client of Pinpoint
“You should be very proud of all you’ve achieved; the motivation and enthusiasm you show towards your business is truly inspiring. Here’s hoping some of it rubs off on me soon.”
Client of Pinpoint
Client of Pinpoint
“I attended Nicole’s marketing planning workshop. It was a great half day focussing on how to go about planning my social media strategy. I have always felt a little overwhelmed on how to plan and manage my social media marketing but Nicole gave me some great insight; where to start and how to make it feel more manageable. I totally recommend Nicole, she is extremely organised, knowledgable and a great person to work with.”
Alison Joshi
“I contacted Nicole at Pinpoint Marketing at a crucial time of year for us, when sales should be at their peak but we didn't have the time to strategise or implement related marketing. Nicole was quickly responsive and suggested various tailored solutions, which she carried through at speed. Highly recommended!”
“Nicole Martin's monthly despatch - The Talking Point - is a gem of a newsletter She shares tips and insights which break down the complexities of marketing strategies and gives guidance on how to approach your own campaign. The word 'marketing' usually has me stalling; dazed and confused at the labyrinth of information out there but Nicole makes this more accessible, less overwhelming. The message given in The Talking Point complements the free marketing advice given on the Pinpoint Marketing website. Nicole's ability to explain marketing in all its forms so succinctly to the uninitiated demonstrates how deeply she knows her subject. Genius!.”
“Nicole quickly understood our business and produced a Marketing plan that had clear objectives, timings and measures. She then put it into practice quickly and efficiently. As the owner of a business having Nicole’s help has been invaluable.”
“I really enjoy being part of Nicole’s network. It is great to see someone who has so much passion and dedication to marketing. I think Nicole should get the top prize. I often use her great tips and ideas and I look forward to working with Pinpoint Marketing in 2019.”
“You have given me so much direction going forward on how I need implement the businesses marketing with a clear and timely plan.”
“Nicole quickly understood our business and has been a delight to work with. We were bowled over by the amount of work which went into the Marketing Plan document. Just acting on a couple of the recommendations has made an immediate impact on our visibility online. The investment has been worth every penny.”
“Thank you so much for all your help over the past months. This whole process has been an invaluable one. No doubt I’ll be in touch again in the future.”
“Thank you very much for the amazing Marketing Plan you delivered for me. I was at a cross roads with my business due to a change from community based classes to online and you came recommended from a friend. The extensive plan has been amazing, the content and your attention to detail fabulous delivered in a very professional and clear way that now I can go forward to plan my business within the social media aspect and also having the plan to refer back to anytime I need to keep me on track! I appreciate times change and when I have a new marketing idea I will not hesitate to contact you. Thanks again.”
“Nicole has proven to be a most insightful and supportive marketing professional with an extraordinary network of people who can do just the right job. Her thinking is both practical and strategic and she has a generous spirit that makes working with her an absolute pleasure. Thanks Nicole!”
“I went to Nicole for guidance on specific marketing areas, such as social media as well as general marketing advice. Her input has been so useful and she has a wealth of knowledge to tap into. I recommend her wholeheartedly.”
“Your Mailchimp training was really good, as you put everything into plain language which I found really easy to understand. Working directly on Mailchimp was extremely useful rather than just going through a presentation. Thank you for your support.”
“My shout is to honour her courage…she was kind enough to support me recently in a way that was definitely not in her comfort zone and she rocked…imagine what she’ll do for your business working in her comfort zone! Thanks Nicole.”
“More than impressed with what Nicole Martin has done for my new start up (Tigs & Moo) so far. The work she has done has taken a massive weight off my shoulders and opened my eyes to marketing strategy. I’m looking forward to continued work with Nicole and pinpoint marketing….A massive Thank You x”
“I went to Nicole for guidance on specific marketing areas, such as social media as well as general marketing advice. Her input has been so useful and she has a wealth of knowledge to tap into. I recommend her wholeheartedly.”
“Working with Nicole has been a pleasure, she is very diligent and delivers what is asked of her. Our presence in the market place has grown significantly which has helped drive up our web traffic and sales enquiries. The brand image has been maintained and is now well recognised as being Corporate Health across many sectors. Nicole has delivered a multi skilled service which was very much needed as we rebranded and worked on a strategy to raise our profile.”
“Thank you so much for my comprehensive marketing plan. I have been really impressed by your service from first contact with Nicole and my meeting with her. The plan is easy to follow, in manageable chunks and, whilst I can implement this plan on my own, there are estimated costs for Pinpoint to help me further. “
“Thanks for your help – you’ve no idea how many hours of angst and frustration you’ve saved me!!!”