Develop and create a content plan as part of your ongoing marketing plan and strategy. The two tie in together and creating a content plan as part of a marketing plan will yield better results and successes in your marketing activity.
Plan your content and recycle!
Ensure your marketing messaging is consistent
across all marketing, collateral and social media.
Get a comprehensive content plan covering topics like:
- market and industry news
- products and services
- company news
- awareness days
- staff news
- general updates
Content planning ensures you maximise on copy you have written and produced and ticks the box of drip feed marketing. Drip feed marketing is all about repeating your message. Content planning in addition helps you plan our your marketing with the goal to grow your leads and showcase yourself and your business online. Like it or not, social media is not going away and the likes of Facebook and Linkedin are great ways to raise brand awareness for you and your business. Read more about the 7 touches of Marketing! – How a multi channel marketing approach really can work. Article on Linkedin.
To ensure all services are marketed equally and to enable content to be written and recycled for blog, website, minutes, social media, your monthly plan will contain, for each medium, a template outlining ideas and draft wording.
As you can see from the sample, a content plan lists out the days and weeks alongside the various marketing mediums your business uses to promote itself, including social media, blogging and newsletters. This multi channel approach will ensure you maximise on your time, budget and impact.
To develop a content plan (based on 2 to 4 per week for all of the above social media profiles) cost is £200 per month. Pinpoint Marketing can provide you with a monthly report of the your social profiles and analytics for an additional £50 per month.
Costs can vary depending on the number of social media posts, design, number of profiles to post too, scheduling and so on. Get in touch for a content plan quote.
Pinpoint Marketing makes YOU content with your content!
For additional marketing support with your content plan as in uploading/posting, tracking and reporting, account monitoring etc, please ask. We also offer content planning as part or your overall marketing plan and strategy.