Got a marketing question?
Looking for a marketing consultant?
Pinpoint Marketing Consultancy Ltd can help
Q. Can Pinpoint Marketing give me hands on help or just ideas?
A. Pinpoint Marketing understands that as a small business, you will not have much spare time on your hands. We won’t just give you a long list of ideas, unless you want us to, we can work on the ideas with you and on your behalf using our knowledge and our network of contacts.
Q. How does Pinpoint Marketing operate?
A. Pinpoint Marketing will arrange a face to face meeting/or Zoom call to through your objectives, budget and past experiences with marketing. Pinpoint will then supply you with a package of tactical and strategic ideas on what we can do for you, how long this will take and an outline of costs. Only when you confirm which ideas we will work on will the charges start to apply.
Q. Where will Pinpoint Marketing carry out the work?
A. Pinpoint can work from our own offices or in yours, as you prefer. Pinpoint will work around your business to ensure the level of interruption is minimal.
Q. How will Pinpoint Marketing work for me on my project?
A. Pinpoint can work on set days per week/month during your project/our working relationship, or we can work on ad hoc days, as you prefer.
Q. How does Pinpoint Marketing charge?
A. Pinpoint charges on a daily or hourly basis, as the project requires, or on a package basis. The rate is all inclusive, except for reasonable expenses such as travel. VAT is not applicable. The charges Pinpoint Marketing applies have been subject to market research to ensure we offer our customers the best possible value for money.
Q. What do I love most about what I do?
A. I love helping small business owners by supporting them and taking away any overwhelm caused my marketing. Giving advice and solutions and making introductions is what it is all about for me. Find out more
Q. If I were to do just ONE thing for my marketing what would you recommend?/If you could get all business owners to do ONE thing to improve their marketing, what would it be?
A. This is a tough one as it would depend on what your business does, what you are trying to achieve and what timelines and budget you have. That said, my one recommendation would be to start at the beginning with a strategy to layout your foundations and to answer all the marketing questions and then create a plan to put these foundations and answers into action.
Q. Do you specialise in specific areas of marketing?
A. Yes, I specialise in marketing strategies and plans for service based businesses. Foundations and implementations including strategies, plans, accountability and signposting. It’s what I do!
Q. How do you deal with people who say “I don’t need marketing”?
A. Usually businesses who are really busy and successful already say this. Or sometimes businesses who haven’t had much success to date with marketing also say this. To respond to this objection, I would say if you don’t do any marketing you won’t have any customers, and if you don’t have any customers you don’t have a business. I offer a free advice service to help open people’s eyes to what is and what it can do.
Q. What’s the biggest marketing mistake you see people make?
A. Fast forwarding to the shiny stuff. And lacking consistency. Then not measuring or following through and then being impatient. Read the blog on this in full