The latest monthly newsletter … Welcome to the December 2021 newsletter – The Talking Point by Pinpoint. How was 2021 for you and what is in store for 2022? 🎄🎉 Seasons Greetings, Happy New Year and introducing our new marketing packages from brainstorming marketing hours to downloadable marketing guides and… Read More »Read our latest Newsletter
Pinpoint’s Blog – The Talking Point
As with any marketing activity or task, marketing isn’t just a tick box and it isn’t something to do within your business just because. Measuring your marketing for results, sales, progress, ROI and so on is important of course, but you will only do this if you see a benefit,… Read More »Measuring your marketing – what to measure, why and what it will tell you
How are you feeling about your business, your sales and the economy locally? Are you sensing a level of optimism? Conversations I am hearing from and with colleagues and clients and are talking about this and in large, these chats are agreeing on sensing optimism.So how do you see 2022?… Read More »2021 – the end of year and the start of a new year. How was it for you?
I know it’s only November but I’ve never been one to be late and I am proudly one of life’s planners and organisers both in business and at home.So with this in mind and with the season of goodwill just around the corner, here are 12 adventageous (see what I… Read More »Tis the time of giving …
Goal setting for your business With the end of the year in sight, did you set any goals for your business in 2022? And if you did, did you write these down and did you share them with some like a coach or mentor or accountability partner? They say if… Read More »Accountable is a key word in business planning
The last few months have been unpredictable and challenging to say the least. Business owners have been tired but resilient and pushed yet thrived. So with less than 70 days until 2022, here are 22 reasons to create and implement a Marketing Plan for your business. (If you need to… Read More »22 reasons to create and implement a Marketing Plan for your business.
What marketing areas do you struggle most with? Last month we ran a poll on LinkedIn for market research purposes, asking what marketing areas do you struggle with that you could benefit from with support. This was aimed at fellow small business owners. Here are the answers I suggested and… Read More »What marketing areas do you struggle most with?
Marketing is all about consistency and continuity. Marketing is about having a presence and having your name out there but on a consistent and regular basis. The frequency of posting can vary per social media channel and per your audiences preferences, but being regular is always important regardless. Marketing content? What… Read More »Consistency in your marketing and how to achieve this