Pinpoint’s Blog – The Talking Point
Last week I attended the 11th SBS conference https://www.theopaphitissbs.com/ with my fellow winners, and with my son with me as my guest. It was a day long conference in Birmingham with Theo Paphitis himself presenting, as well as other main stage speakers including Google, NatWest and Stacey Solomon… Read more
What is marketing and what can marketing do for you?
Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. https://pinpointmarketingconsultancy.co.uk/what-is-marketing/
If you are looking for growth in your business, with consistency,… Read more
This time of year drives me slightly crazy! 😜 The number of folk setting new years resolutions that statistically will falter before you’ve even hit the end of January…Bonkers I could wax lyrical, or is that rant about why they’re really not helpful…
Here are four reasons why resolutions… Read more
What is marketing?
Marketing is the process of promoting or selling a product or a service. This involves market research and advertising.
Market research and marketing
To break these two things down, market research is where you look at the current trends of the market, which can help you to change … Read more
What is a marketing strategy and plan?
This living document consists of:
• Objective setting
• Defining the messaging
• Defining the strategy
• Defining the target audience
• Developing the tactics
• Implementing and evaluating
Why do you need a plan and a strategy?
The strategy piece… Read more
Earlier this month, we ran two polls about the biggest challenge you have business wise in 2024 and the core goals you have. The results, summarised, are:
The biggest challenge for 58% of you is needing more leads. Followed by knowing who to target then needing to improve sales then upselling as the least… Read more
How was your business year?
How was 2023 for you and the business? (albeit I appreciate it hasn’t ended yet!)
What has worked for your business?
What worked in the business marketing, sales, staff, admin, finance or other wise and what of all of this would you like to carry over into 2024 and beyond?
Perhaps… Read more