Get a Marketing Audit for your business
Marketing Audits for SME’s
A marketing audit will enable you as the business or practice owner to see where the business is situation wise, determine where you want to go with goals, a reason and purpose and work out how you can get there using marketing.
What does a Marketing Audit involve?
After contacting us to give the go ahead on your marketing audit, decide whether you want a face-to-face session (location permitting) or a Zoom session.
Then Pinpoint conducts this approx. 2 hour session asking a series of questions to assess the now, the future and the steps. Then we send a report (summarising our conversation by way of background info, PLUS recommendations and ideas with actions to take, in a prioritised order.
During this session, we will talk about the marketing you are doing and not doing, your lead sources, your competition, your target audience and goals, your messaging and USP, your budget, your lead generation and sales plans and more. A real deep dive in your business.
The benefits of an Audit
Measure and review the status of your marketing progress (periodically)
Know where to spend your time and marketing budget and to ensure your marketing is on track
Get all of your “team” on board
Get ideas for the marketing future
Be effective, proactive and meet your business and company and financial objectives
Increase the ROI of your marketing budget when changes are made successfully as a result of the audit
Define your roadmap marketing wise for 2024 and beyond …
Who is a Marketing Audit for?
- Is your business at a crossroads?
- Or are you looking for some change, more consistency, better results and ROI or all 3?
- Perhaps you need an interim solution between now and supporting the “team” you have in place and recruiting/creating a marketing department?
"I met Nicole (of Pinpoint Marketing) when I was first setting up my business a couple of years ago and immediately liked her approach. We had several chats over coffee, sharing our experiences of running a small business. As a start up, HR by Tara muddled through with our marketing for a while - trying things and seeing what worked. Towards the end of 2023 we knew we needed a plan and I knew exactly who to speak to. Nicole asked us lots of questions and got to know our business. She challenged us and made us think. Based on all that, she produced a Marketing Audit Service Report for us to summarise where we are today and what next steps we could take with our marketing. This will really help us to prioritise and plan - with a focus on consistency and clear messaging - and hopefully with further support from Nicole."