Why did you set up your own business?
This is a question I ask clients and prospects when we first meet or start working with each other. The answers vary from working life balance to bringing up a family to leaving the corporate rat race and because I am good at it. Most of us small business owners have a flair, qualification, experience in and passion for whatever it is that we do. But because we are great at marketing or consulting or whatever it is we do, this doesn’t mean we are great at the other areas of the business nor does it mean we want to be either but as we run the business someone needs to be. This someone doesn’t need to be you though. This is where outsourcing comes in.
What is outsourcing?
Wikipedia says “Outsourcing is the business practice of hiring a party outside a company to perform services or create goods that were traditionally performed in-house by the company’s own employees and staff. Outsourcing is a practice usually undertaken by companies as a cost-cutting measure.”
Outsourcing doesn’t mean you aren’t committed or bothered or want it all do for you without you doing any hard work. It is however about getting support, guidance and help with the heavy lifting. As Barack Obama said “Don’t be afraid to ask questions. Don’t be afraid to ask for help when you need it. I do that every day. Asking for help isn’t a sign of weakness, it’s a sign of strength. It shows you have the courage to admit when you don’t know something, and to learn something new.”
Why have a dog and bark yourself? The meaning behind this is there’s no need to do something yourself when you have somebody to do it for you, usually trivial matters. I am not trivialising marketing or running your own business of course but there are aspects of running a business that you yourself don’t always have to do.
Benefits of outsourcing
Why learn a new skill or recruit some with all the skills we need, when you can outsource and find an expert for a specific skill at a specific time only. Flexibility and benefits for the short and long term are a plenty with outsourcing.
39% of small business owners worry that there are not enough hours in the day. This a stat I heard recently at a small business owner conference I attended hosted by Theo Paphitis, as an #SBS winner. Do you worry about this, and do you wish you had more time in the day? We cannot create time for you, but we can help you to use your time more wisely with outsourcing what you can’t do or don’t want to do when it comes to marketing your business. Freeing up time – just two of the benefits of outsourcing for business owners. Find out more
Outsourcing stops you the business owner being bogged down with the day to day and the detail, and it allows you to do what you love and what you are good at. After all, that is why you set up your own business right?
Who outsources their marketing?
Marketing is outsourced by 42% of UK businesses apparently. And most do so because they aren’t able to find someone with the necessary skills or don’t have the resource to handle it internally? Sound familiar? We can help