No I haven’t pivoted Pinpoint Marketing into a catering business, but I want to tell you a food related/shopping story instead. I was in my local shop (shopping safely and at a distance of course) looking for mango chutney to accompany a dish I was making for us back at home. The shop I am talking about has been so convenient with its location, its range of stock and the friendly staff. They literally sell all things and never seem to run out of stock. I hope they continue to do so well once this pandemic is over. Anyway, I couldn’t see the chutney so I checked at the counter when I was paying for my other items. The young man kindly told me no they didn’t have any and they didn’t stock it either in general. Plus he told me I was one of a few that has asked recently. I was tempted to suggest they did start stocking it as they were clearly missing out on sales and service and value. I thought that might be seen as rude or pushy, so I didn’t.
Have customers or potential customers asked you for something that you don’t offer? I know have been asked. How do you respond?
Marketing is a wide ranging subject with many meanings and perceptions, so I often get asked about building websites or designing a brand or copy writing on a technical matter.
How do I respond? I don’t change to be a jack of all trades and loss my authenticity. And I don’t overpromise and undersell.
So, how do I help? I have built up a network of associates so I am able to say “I don’t offer that service no” but I can refer you to someone who does! This way, I don’t stress about taking on work I can’t or don’t want to do, the client doesn’t get let down with no solution and someone I know and respect gets some new business. Everyone wins!
So next time you are asked for mangos, lemons won’t do, but don’t say a flat no. Think how you can say yes, directly or indirectly and offer a solution that doesn’t compromise but one that adds value and what is actually needed!