Picture this: you walk into your office on Monday morning. Your calendar isn’t overflowing, your inbox isn’t screaming for attention and you feel confident in what lies ahead. Why? Because you have another you working in the background: someone who manages your client relationships, keeps projects moving, anticipates issues and allows you to focus on what you do best – winning new business and growing your agency.
That’s essentially what you get when you partner with Pinpoint Marketing Consultancy Ltd, offering outsourced account-management and project-support for marketers and agencies.
Here’s how having another you can be a game changer and why it makes more sense than chasing new clients at the expense of nurturing the ones you already have.
The benefit of outsourcing account management
Rather than hiring a first team member or freelance or another person, smoothing out your day to day operations can have disproportionate benefits. According to research:
- 46% of UK companies outsourced some part of their marketing activities in 2024, rising to 50% in the B2B space.
- Outsourcing digital marketing is used by about 34% of small businesses.
- Outsourced marketing services give access to specialised skills, allow focus on core operations and offer greater flexibility.
For you as a marketer or marketing agency owner/founder, outsourcing your account- and project-management means you’re not hiring just another head count but bringing in a smart support layer: someone who can manage client comms, keep delivery on track, proof‐read, manage suppliers, attend Teams/Zooms or IRL meetings, minute meetings and follow-up. All of that is exactly what Pinpoint offers.
When you imagine another you, it’s less about cloning yourself and more about off-loading the operational or support burden that distracts you from strategic growth.
The story: time spent supporting and growing new clients
Let me share how this works in practice:
You’ve just signed a new client – a professional services firm who wants to raise awareness, improve their content pipeline and nurture their existing customer base. Instead of you being consumed by “set up campaign, schedule content, liaise with supplier, report results, follow-up”, you call in the support layer (your other you). They manage the project workflow: they facilitate the kickoff, coordinate the team, chase the updates, manage the client expectations, prepare status reports, highlight road-blocks early, and free you up to spend time on bigger strategic conversations: upselling services, developing client relationships, exploring partnerships.
In one example we can share with you, an agency owner said that by having outsourced account‐/project-management they saved 15% of their time.
What does that mean in practice? It means you can use that time to nurture your existing client base, cross-sell additional services (for example, upselling from content creation to a full strategy retainer) rather than chasing new logos. The probability of selling to an existing customer is between 60-70%, while acquiring a new one can cost seven times more.
So instead of spending all your energy hunting new business, you allocate part of your time to deepen existing relationships, solidify retention and ultimately magnify lifetime value. Then of course go after the new business going forward.
Why this supports growth vs constant new client chasing
It’s tempting: win big, add new clients, scale quickly. But here are the traps: when you add new clients without strengthening delivery capacity, you end up as the bottleneck, your team is run ragged (if you even have a team!), clients feel neglected, quality drops. That’s when you could lose existing business.
By contrast, with the right support in place you can:
- Maintain high service levels for current clients (so retention improves)
- Free yourself to chase growth rather than firefight operations
- Scale more sustainably by adding capacity only when you need it (via a flexible “another you” model)
- Increase profit-per-client by deepening engagement rather than chasing new ones
No more juggle and struggle! As one article summarises, outsourcing to free internal teams to focus on core capabilities is a key driver: 65% of organisations report outsourcing allows them to concentrate on core functions.
In other words: you don’t have to do everything yourself – you need the right you doing the right things.
What this looks like with Pinpoint
At Pinpoint Marketing Consultancy you engage an experienced account/project manager who specialises in working with busy marketers and agency owners. Their role: free up your head and your diary.
They help you with:
- day-to-day client affairs
- project management, supplier liaison, Zooms, minutes, follow-ups
- managing client communications and expectations
- ensuring delivery progresses and your clients remain happy
- allowing you to stay focused on growth and strategy
It’s fractional, flexible and functional: you engage “as many or as few hours as you need” and importantly — you retain ownership of the client and the strategy; Pinpoint supports you, rather than replacing you.
Think of it as your marketing back office and delivery engine, leaving you as the front-end strategist and business-builder.
Your next step: timely tips for growth
If this resonates, I’d encourage you to grab a helpful resource that Pinpoint provides: download the Timely Tips guide www.pinpointmarketingconsultancy.co.uk/timely-tips/
