What is marketing?
Marketing is the process of promoting or selling a product or a service. This involves market research and advertising.
Market research and marketing
To break these two things down, market research is where you look at the current trends of the market, which can help you to change the price of your product or service, as if there is a high demand for your product or service you can increase the price as people will be willing to pay. For example, the PDC darts has attracted more viewers than usual this year with more people wanting to play darts and get involved. So for companies who make darts, they will see an increase in purchases, then the company may look at the market and see they have had an increase in sales and therefore they can increase the price of there products as the demand has increased so having someone that is trained in marketing can help you to increase profits.
Advertising and marketing
This can make or break a service/product as if advertised properly more people are likely to see it. For example, if you are scrolling through social media or the internet and you see the exact same product but one post or piece was in black and white and one was bright colours, the majority of people are likely to look at the one with bright colours. Therefore people will read about your product/service and think yes I need this and will then visit your website to see what you are about. Then if they think your service is good once you have delivered it, if they have a friend or colleague who also needs the same thing, they can recommend your company and therefore give you more work. And all this has all come from your product being advertised correctly.
The purpose of marketing
As you can see the main purpose of marketing is to get people involved and interested in your company’s service.
Marketing isn’t a one-off thing. It can help you and your business long term, and it can be done by demonstrating product value, strengthening brand loyalty and to increase sales. Most people assume that marketing is a one-off thing but as you can read above it isn’t a one-off thing it can help you long term and allow your business to grow further.
Types of marketing
There are different types of marketing including digital, content, and social media marketing.
Digital marketing is a form of marketing that leverages the internet and digital technologies such as computers phones to connect with customers.
Content marketing is a strategy that involves creating and sharing valuable, relevant and consistent content, this helps to attract and retain a clear.
Social media marketing is a type of digital marketing that uses social media platforms to promote company’s brand increase profits and drive website traffic.