What I loved about reading “Jo Malone – My Story”

This weekend’s glorious sunshine gave me the perfect excuse/reason to read the book Jo Malone, my story from the luxury of my garden lounger. I of course knew of Jo Malone before the book and recently I had learned more from a podcast with the equally inspiring Karren Brady and also through an interview she did on Loose Women.

Aside from the synergies of the colour red popping up in the book and the new brand (red is also my branding and my go to colour) and the equal apparent love of a Chinese takeaway to celebrate something or to have as a treat, there were many take aways (pardon the non intentional pun!) from this book in terms of business, working mums and entrepreneurialism. Her battle with Cancer was understandably tough but she fought it and beat. Both my parents have battled with and beaten Cancer so its good to hear more stories with good endings.

Here are some of my highlights, without giving the stories away.

– Jo’s attitude if you don’t like something. Change your mindset, change your situation or accept it. I agree! Hard to do sometimes but this is often the simplest way to make change.

– When you mentally paint the worst case scenario, then the risk doesn’t feel so loaded and the leap not as daunting. Again, so simple but yet so true.

– The usefulness of life stories and a back story. I would love to help young entrepreneurs and pupils in schools to learn about business to help them on later life as as well as for business related examinations. I think I heard Jo mention the need and desire to teach “business” in schools and I agree with her as a business owner and as a mum. If you ever need help or support on getting this to happen Jo, I doubt you will given your knowledge and experience, but I would be willing …

– Jo’s tongue in cheek reference to what SME stands for, Seriously Motivated Entrepreneur. Working for yourself is great but it can also be lonely and hard to get yourself going somedays so what she says when applied pays dividends, literally sometimes.

– The importance as a business person to realise that going back and putting things right is not admitting failure but guaranteeing success further down the line. I have heard a similar lesson from Theo Paphitis as the #SBS conference.

– And lastly, the 5 heartbeats to a successful business: Inspiration, Innovation, Integrity, Ignition and Instinct

In summary, a highly recommended read by someone who gets things done from someone who also strives to get things done and make things happen!

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