What I have learnt from reading The Go-Giver: A Little Story About a Powerful Business Idea

Last week at my The Athena Network meeting (High Wycombe, held at Adams Park, home of Wycombe Wanderers FC), the regional director and owner of Melting Pot Communications (Emma Rundle) told us about the book, the Go Giver. I like to learn and learn tips for me, my business and also for my clients, so I went online and bought a copy. I read it last night in one sitting! It isn’t a long book, but it is one full of value. Its message is simple yet effective. It is about a businessman called Joe and the lessons he learns from a business guru he meets. One of the characters/business gurus is also called Nicole Martin, so it was definately meant to be. And thanks to a RT from one of the book’s author, Bob Burg, he has jokingly named me the “Nicole Martin from across the pond!”

So what did the book teach me that I can share with you? Here are just some of the pearls of wisdom, but I don’t want to give everything away as I urge you to go and buy yourselves a copy.

The book/authors/the story taught me to exceed people’s expectations, give value and serve. I do hope that I do this already with my clients, but I shall endeavour to keep doing so. The story also looks at making an impact on others with passion and having  good balance of serving and receiving.

One area that also resonated with me is that of being a good connector and building a network of personal walking ambassadors. This is where groups like Athena and #SBS that I am a part come into play. And funnily enough, I received a great testimonial on Linkedin at the weekend from The Athena Network founder, Jacqueline Rogers, which eluded to just this. She said “I’ve seen Nicole not only excel at the core elements of her profession, supporting business owners to create and implement effective marketing strategies, but also witnessed how much she supports other women to excel in business. Nicole is exceptional marketer outweighed only by her desire and willingness to refer within The Athena Network. She is always the first to follow up after meetings and is very much appreciated by all members. Everyone loves to work with Nicole and she treats every client as if they were her only client. It is not unusual to find an email, a post on LinkedIn a tag where you are referenced.”

And finally, give yourself! You are your most valuable asset.

go giver

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