What are the benefits of measuring your marketing activities, campaigns and efforts?
Here are the main reasons:
- Save time
- Save money
- Reason and purpose
- Informed decisions
- Avoid guesswork and risk
- Avoid pushy salespeople
- Improve chances
What you can measure and what it will tell you?
- Leads – numbers, sources = where to spend time and money
- Website – numbers, keywords, bounce rates = is your site being found and is the content right?
- Email marketing – no of subscribers on database, no of opens and clicks = is your database growing and is your content right and engaging enough? Note re GDPR
- Social media – no of likes, follows and engagement = is your content good, are people converting and making purchases. Is your brand awareness good?
What to remember
Don’t get obsessed by numbers
Quality not quantity
