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Using video as part of your marketing strategy

Focus your marketing

61% of businesses currently use video as part of their marketing strategy.

So why is it so popular?

What is it about video that really benefits businesses?

Here are 6 compelling reasons why you should consider incorporating it in to your marketing plan:

  • Video is a great way to tell people about you and your product

There are various ways you can use video to promote your product: customer testimonials, demonstrations, illustrate how a product is made and ‘how to’ demonstrations.  All of these will have a positive impact on sales of your business,  and the statistics are compelling:   Wyzowl, a video marketing content firm, discovered that 79% of consumers surveyed said they would rather watch a video than read text in order to learn more about a product.

The statistics on conversion rates are enormous – 84% were convinced to buy a product after watching a video.  We also know that video adds 2 minutes to visitors’ stays on retail sites, which is much more likely to result in a sale. And also the products that have videos are 95% more likely to be bought.

If we think about video, it all stands to reason: vision is our most dominant sense.

We know that people remember: 10% of what they read, 20% of what they hear, 30% of what they see, 50% of what they hear and see and 70-90% of what they see, hear and experience.

So we can see how video engages lazy buyers – it is easy to consume and ingest.  Today many people’s lives are too busy to stop and read long product descriptions or manuals; this is the main pull of video marketing.

  • Links with Social Media

Social Media is a great friend of video.  Facebook currently streams more than 4 billion videos a day. All social networks now encourage video content with their new features; Facebook, Instagram, Twitter and, of course, YouTube which is the largest search engine in the world!   Incorporating video in to your marketing strategy ensures you are part of the growing video revolution.

  • ROI is great

83% of businesses said video provides a good return on investment. It can be a cheap or a costly affair – you can spend pretty much what you want, but the key issues is as long as the message is clear, it will be worth it.  And importantly, that the production quality is a good representation of your brand and business quality.

  • Builds trust

Another popular use of video is to give behind the scenes tours of your company and a visual introduction to your employees.  This makes customers feel welcome and closer to your business: they bring businesses to life. When you have engagement with customers on this level it builds trust – and this is the foundation of conversions and sales.

  • Appeals to mobile users

The use of mobile phones is increasing on a mammoth level year on year. 90% of consumers watch videos on their mobile – if you use video your market is set to increase even more.

  • Rank higher on search engines

Moovly delivers impressive statistics on this: you are 53 times more likely to show up first on a Google search if you have video embedded on your website. Video increases the likelihood of a front-page Google search result by 96% with proper page optimization (interesting titles and descriptions, links etc)

So the evidence certainly speaks for itself. Some proven marketing strategies retain their strength but there is no doubt  that video marketing is on the rise and needs to be a strategic part of any business marketing plan!