A response I often get when I ask clients or prospects “who is your target audience or customer” is “anyone” or “women”. This is far too generic and also how on earth are they/I going to marketing to anyone? Where do you start?
It may be true for a lot of businesses that there is more than one audience to target, but there WILL be an audience that is more applicable to you eg they but more frequently, you can connect with them more and so on.
So as part of a great course I am attending on myself, I am walking my own walk and reviewing and working on my target audience. There are many areas to look at when determining your target audience of avatar as its quite often known in terms of age, locations, job, family set up, business experience and so on. Another area to look at, and is a crucial one, is what do they need? What do they struggle with? How can your product or service help them?
For example, some of my clients are scared of marketing and don’t know where to start so they either waste money and time or do nothing! Leading to no control or structure and no real results generated either.
For clients like this, I offer a marketing plan as a solution. By getting the basics right with who you are wanting to talk to, when and where, once set up and in place, the sales will start to come in and you will get back the structure and control and all important clarity!
So who are you targeting? How can you be the go to person or business?