The end of the year is often a time when we sit back and reflect on what has happened, good and bad, and what we would like to achieve in the future.
Here at Pinpoint, we practice what we preach and we have reviewed our successes and failures (not a nice word, so lets call them “lessons”) and we have put a plan in place for 2019. Why have we?
Without knowing where you came from and where you are know, it is impossible to note that has changed and how. Without then knowing where you are today and where you want to be, how can you plan out how to get there? This Linkedin article will explain more about this journey.
There is also a school of thought I have learnt about which requires us/me/you as the business owner to take 100% responsibility. This is for the good and bad decisions and choices and activity. It is a simple ethos, but it works!
So, how was your 2018?
Have you reviewed your marketing and your business, good or bad? Need some help on what to look for and what to improve? Ask Pinpoint about our accountability package.
YES! Outsourcing core processes such as marketing, PR, legal and accounts is a good idea.
According to wikipedia, the definition of outsourcing is “In business, outsourcing is an agreement in which one company contracts its own internal activity to different company. It involves the contracting out of a business process. Eg marketing!
So why do it? Outsourcing allows you to focus on what you do best within your business, whether it be selling, managing or market development. Outsourcing is flexible in terms of project type, length and cost. It is less of a commitment than recruiting an employee and is often less expensive in the long run.
In this current climate, stability of sales and growth is not easy to achieve. Using a consultant means you can increase or decrease your marketing efforts as and when the need arises and as the cash flow allows.
So grab some time back for you and your business and then look into outsourcing! If you are looking after others whether that be children or customers or staff, then you also need to be looked after and helped first. You cannot run on empty if you are to be of use to others.
If you are looking for more help and advice, take a look at our Marketing Downloads page or FAQ page.