Why is Marketing your business like Halloween? …

Small business marketing advice and support from Pinpoint Marketing

Why is Marketing your business like Halloween? …

It isn’t!

So, what do I mean?

Halloween can be scary! Marketing isn’t!

Halloween is for one day of year! Marketing is for the whole year!

Halloween relies on magic and wands! Marketing relies on planning and data!

Halloween is about knocking on doors! Marketing is about opening doors!

Halloween is about tricks and treats! Marketing is all about the treats, no tricks!

So, let this witch work my magic on your business!

I am Nicole Martin, Pinpoint Marketing – no more hocus pocus, it’s time to focus!


How can you support businesses over the Summer?

Small business marketing advice and support from Pinpoint Marketing

Are you missing networking over the Summer? Wondering how else you can keep your opportunity radar turned on and how else you can still support your fellow small business and networking colleague?

If it can’t be face to face events because of summer plans and holidays, you can try other things. Such as:

  • Like and share their social media posts
  • Remember not to just like but share as well. By sharing you are spreading the word and widening the net of networking …
  • Comment on their social media posts. Remember to tag people in as well to make sure the message reaches the right person
  • Still remember them and refer to them if you can
  • Arrange to meet up with them for a catch up after the Summer
  • Drop them an email and say hi
  • If you come across an interesting article or piece that reminds you of them or you think might be useful for them, forward it on
  • Go to their website and see what’s new
  • Use the downtime to follow up. Go back through your notes and make sure you followed up on every promise
  • Pick up the phone and say hi and reconnect

Hope you find these tips useful and have a good summer.


How can I improve my Cashflow (and why should I?) Guest blog

Orion Accountancy

How many times have you looked at your accounts and seen a profit, but wondered how that can possibly be right when your bank balance is so low?

Maybe you need to spend more time focusing not just on making a profit but improving your cashflow. Perhaps you need to take money out of the business to fund your lifestyle, or you want to invest for the future, or build up a financial buffer to cover for unforeseen eventualities? Perhaps you need to put systems in place to monitor and improve your cashflow. In the simplest terms you need to speed up getting money in, and slow down paying money out.

So…exactly how do you go about this?

For a start, it may sound obvious, but you need to invoice your clients promptly, for the right amount, and send the invoice to the right person. It’s amazing how many businesses fall at this first hurdle! Make sure that you agree payment terms up front, so that there are no surprises which could lead to disputes and therefore delay payment.  And don’t forget to supply your bank details. Have a system to record invoices and track payments so that you can send gentle reminders when payments don’t arrive when they should.  (Save the heavy-handed tactics for the serious defaulters!)

You may also choose to delay payments out by paying suppliers according to their payment terms, rather than as soon as the invoice arrives. Or consider careful use of a business credit card in order to defer payments as long as is reasonable without damaging your credit rating or reputation.

Don’t waste funds on unnecessary expenses or tie up bank funds in excessive stock balances. Remember that to grow your business you may need to free up funds in order to invest in equipment or staff.  Also, if seeking finance, lenders will look at your cashflow as well as your profit.

Finally, consider using cloud software and banking apps – they will allow you to monitor your funds wherever you are, 24 hours a day, 7 days a week, so you’ll always have up-to-date information at your fingertips!

For any questions, on this blog or cashflow, contact Carolyn of Orion Accountancy

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