Skip to content

Marketing strategy and plan

marketing strategy and plan

The top 5 things you should have in your marketing strategy for 2024!

What is a marketing strategy and plan?

This living document consists of:

STRATEGY:

• Objective setting

• Defining the messaging

• Defining the strategy

• Defining the target audience

PLAN:

• Developing the tactics

• Implementing and evaluating

Why do you need a plan and a strategy?

The strategy piece… Read more