Uncertainty to Certainty …

Small business marketing advice and support from Pinpoint Marketing

2019 looks like it it coming to a close in a few week’s time with an air of uncertainty surrounding it. In fact, a lot of this year has been uncertain for a lot of the time.

So with all this uncertainty, businesses and business owners may naturally be feeling concerned about what to do with their businesses and their budgets.
What will 2020 bring?
What will the changes be?
How will I grow my business?
Will I market my business in a different way?
Will things need to change?
These are all valid questions. And are questions that a Marketing and business Plan will cover off and move uncertainty to certainty.

In Pinpoint Marketing’s opinion, growth is all down to planning!  You as the business owner needs to know your marketing strategy before you can start to write your marketing plan. In business, there will be some luck and an element of chance, but your successes will be down to careful planning and as a result, using the right marketing tactics.

If you haven’t set any goals or objectives for your company’s marketing activities, then how can you decide at the end of the month or the year if you have achieved what you set out to do? As they say, a goal without a plan is just a wish.

There are 7 stages to a comprehensive plan and these steps are
Objective Setting
Defining the messaging
Defining a strategy
Defining the target audience
Developing the tactics
Implementing the plan
Measuring and evaluation

How can Pinpoint help you with your certainty and marketing planning in 2020?

  1. We can create a bespoke and personalised Marketing Plan for you. Read more here
  2. You can learn the basic steps and the action points of a Marketing Plan yourself by booking onto our November workshop. Book here
  3. Learn how to, then create your own Marketing Plan through our online course. Read more here

planning

Why Team Pinpoint could be your next football signing!

Football marketing

It is nearly the end of January, so that means it is transfer deadline day for many of you I’m sure. With that in mind, are you considering changing your team around to enhance the value you offer to the players, supporters and Board and to re-evaluate your marketing tactics and campaigns to make your goals happen?

How can we help?

We are both in the same business of using cleverly and carefully thought out strategies and tactics to achieve the best outcome, on or off the field. Whether you have a marketing department in place or if budget doesn’t allow, and you outsource occasionally or even get staff to pitch in every now and again, Pinpoint Marketing would love to help your club on a strategic and brainstorming level and also on a hands on campaign level.

From bringing in new supporters, attracting sponsors, improving the bottom line, growing merchandise sales, reviewing your campaigns and processes or raising your profile in the local business and residential community, we can help with advice, ideas and hands on campaigns. From social media, content planning, training, reporting and analysis and more, we are highly recommended by our clients and followers. Using digital and offline channels and cost-effective methods, we are sure we can help you and be an asset to your team.

So, why Team Pinpoint?

As well as being an experienced marketing professional with over 20 years of experience and having a team behind Pinpoint Marketing to over all of the marketing mix, on a personal level, Nicole is a football fan and also a mum of a 12-year-old grassroots and academy footballer. Being a mum has seen Nicole get involved in being a football fixtures secretary as well as a wife to a grassroots coach.

Can we have a chat over the phone or email, or a face to face meeting to discuss your short and long-term goals and how Pinpoint could possibly help get you from where your club is today to where it wants to be.

How was 2018 for you …

Accountability and consultancy. Marketing consultancy and marketing packages by Pinpoint Marketing

The end of the year is often a time when we sit back and reflect on what has happened, good and bad, and what we would like to achieve in the future.

Here at Pinpoint, we practice what we preach and we have reviewed our successes and failures (not a nice word, so lets call them “lessons”) and we have put a plan in place for 2019. Why have we?

Without knowing where you came from and where you are know, it is impossible to note that has changed and how. Without then knowing where you are today and where you want to be, how can you plan out how to get there? This Linkedin article will explain more about this journey.

There is also a school of thought I have learnt about which requires us/me/you as the business owner to take 100% responsibility. This is for the good and bad decisions and choices and activity. It is a simple ethos, but it works!

So, how was your 2018?

Have you reviewed your marketing and your business, good or bad? Need some help on what to look for and what to improve? Ask Pinpoint about our accountability package.