Why is Marketing your business like Halloween? …

Small business marketing advice and support from Pinpoint Marketing

Why is Marketing your business like Halloween? …

It isn’t!

So, what do I mean?

Halloween can be scary! Marketing isn’t!

Halloween is for one day of year! Marketing is for the whole year!

Halloween relies on magic and wands! Marketing relies on planning and data!

Halloween is about knocking on doors! Marketing is about opening doors!

Halloween is about tricks and treats! Marketing is all about the treats, no tricks!

So, let this witch work my magic on your business!

I am Nicole Martin, Pinpoint Marketing – no more hocus pocus, it’s time to focus!

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You have made your website live or sent your first newsletter or social media post, but what next? …

Small business marketing advice and support from Pinpoint Marketing

One area that I find isn’t done by business owners or the reason they quote if they feel their marketing isn’t working, is when the marketing campaigns are not tracked or followed up on. Many have said they have tried and got no results. The main reason is usually because of the lack of following up, tracking and consistency with the next issue, post and so on.

So, when it comes to your marketing, what can you measure and what it will tell you?

For example:
Leads – numbers, sources = where to spend time and money
Website – numbers, keywords, bounce rates = is your site being found and is the content right?
Email marketing – no of subscribers on database, no of opens and clicks = is your database growing and is your content right and engaging enough?
Social media – no of likes, follows etc = is your content good, are people converting and making a purchase?

What are the benefits of measuring? There are many including

  • Saving time
  • Saving money
  • Knowing your reason and purpose
  • Making informed decisions
  • Avoiding guesswork and taking risks
  • Avoiding pushy salespeople
  • Improving the chances of your marketing campaigns being a success

But remember, don’t get too obsessed by the numbers when you are tracking and analysing. It is more about quality than quantity.

If you feel you need help or advice with your reporting and analysing your marketing, click here