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Case Studies

case study

The ins, outs and upside downs of case studies for your marketing – pt2

5 facets of a fantastic case study

  1. A true business case study doesn’t just tell your own part of the story. It tells both sides – with much more weight given to the customer’s experience and value gained than to your service or product.   
  2. Companies that trust their customers to share real experiences
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case study

The ins, outs and upside downs of case studies for your marketing – pt1

Case studies

Case studies are a ubiquitous marketing tactic for very good reason.

They not only show that your business is effective and established. They also show that your products or your services are successfully in use by customers.

Even more importantly, they let your customers do the hardest… Read more