You have made your website live or sent your first newsletter or social media post, but what next? …

Small business marketing advice and support from Pinpoint Marketing

One area that I find isn’t done by business owners or the reason they quote if they feel their marketing isn’t working, is when the marketing campaigns are not tracked or followed up on. Many have said they have tried and got no results. The main reason is usually because of the lack of following up, tracking and consistency with the next issue, post and so on.

So, when it comes to your marketing, what can you measure and what it will tell you?

For example:
Leads – numbers, sources = where to spend time and money
Website – numbers, keywords, bounce rates = is your site being found and is the content right?
Email marketing – no of subscribers on database, no of opens and clicks = is your database growing and is your content right and engaging enough?
Social media – no of likes, follows etc = is your content good, are people converting and making a purchase?

What are the benefits of measuring? There are many including

  • Saving time
  • Saving money
  • Knowing your reason and purpose
  • Making informed decisions
  • Avoiding guesswork and taking risks
  • Avoiding pushy salespeople
  • Improving the chances of your marketing campaigns being a success

But remember, don’t get too obsessed by the numbers when you are tracking and analysing. It is more about quality than quantity.

If you feel you need help or advice with your reporting and analysing your marketing, click here

 

How was 2018 for you …

Accountability and consultancy. Marketing consultancy and marketing packages by Pinpoint Marketing

The end of the year is often a time when we sit back and reflect on what has happened, good and bad, and what we would like to achieve in the future.

Here at Pinpoint, we practice what we preach and we have reviewed our successes and failures (not a nice word, so lets call them “lessons”) and we have put a plan in place for 2019. Why have we?

Without knowing where you came from and where you are know, it is impossible to note that has changed and how. Without then knowing where you are today and where you want to be, how can you plan out how to get there? This Linkedin article will explain more about this journey.

There is also a school of thought I have learnt about which requires us/me/you as the business owner to take 100% responsibility. This is for the good and bad decisions and choices and activity. It is a simple ethos, but it works!

So, how was your 2018?

Have you reviewed your marketing and your business, good or bad? Need some help on what to look for and what to improve? Ask Pinpoint about our accountability package.