Welcome to this guest blog by Marissa Holden of Holden Pro Media.
You want to be visible in 2020? Then you need video as part of your marketing mix.
And as it’s January, how about finally accepting now’s the time to conquer those fears and use it to be seen? The good news is that in this age of smartphones with fantastic quality cameras, getting good quality content out there without breaking the business budget is perfectly achievable. All you need to do is buy some bits of basic kit and follow a few simple tips. After all, a badly produced video will turn off those potential clients in nanoseconds if you get it wrong.
LOCATION – Your first question is “Where should I shoot the video?’ In deciding, think about whether there’s any background noise that will be heard, whether the light is good, and what you’re going to stand in front of. It’s really important that the background doesn’t distract from what you’re saying, so tidy it up and take away anything random.
TRIPOD – Wobbly footage just looks bad. Even if you’re out and about doing a Facebook Live, use a selfie stick or tripod. You can buy relatively cheap ones on Amazon – just make sure it fits your particular mobile version, and make sure it’s high enough, for your needs.
FRAMING – Do you want to be in the middle or the side of the screen? If you’re going to put titles on one side, move to the side so there’s room to put them there in the edit. The camera lens should be around your eye level so you don’t look either up into it or down into it, as you’re more likely to get a double chin!
LIGHTING – Use what you have – natural light – or the lights in your house. Choose one of your lightest rooms to film, and if you’re using the natural light make sure it’s falling on your face on both sides, so there aren’t any dark shadows. Avoid filming into a window, as you’ll be back lit. If you don’t have a particularly light room to use, experiment with the lights and lamps you have to help make you stand out. Be aware that lights have colour temperatures, so you could end up looking like an orange contestant from Love Island!
AUDIO – Good sounding audio will set you apart from videos that use the inbuilt phone microphone. The latter will pick up your voice, but it will also pick up anything else going on in the room, which again could distract from the fabulous things you’re saying. So I’d advise buying an external microphone for your phone.
CLOTHES – Wear clothes that you suit, and that you’d normally wear for work. You want them to concentrate on your content, not anything you’re wearing, so this isn’t the time for your favourite slogan T-shirt. Oh, and wear make-up. HD and UHD cameras show up any wrinkles and shadows!
CONTENT – Make sure the content is relevant to your target audience, has a strong opening and tease what they’ll find out at the end so they keep watching. You want to keep them watching until the end.
ENTHUSIASM – The camera dulls you. Seriously. So, give an extra 10%. You, but 10 % more you.
PRACTISE – If you don’t like your first, second, third or fourth take, don’t worry – it’s a recording, so just do it again. Practising will make you more confident in what you’re saying, and your delivery will improve. I promise. That’s an overview of some of the things you need to think about. I cover all of this, and more during regular workshops. And if you need something more bespoke for your business, get in touch.