When it comes to marketing support, I practice what I preach, or at least try to in the main, regarding helping and offering marketing support to my clients, co-workers and networks. And, I’ve been in your shoes!
So what do I mean by this. I have set up a service based business and I have grown it through the good and bad times. I have gained clients, lost clients, won new business and missed out too. I have attended the networking events as a first, I have set up a newsletter, I have launched a website, I have written reports and measured my marketing activity. Therefore I believe this qualifies me to say I know what I am doing.
When talking to a colleague today about what I could cover in my own future marketing messaging, she asked what would I say to a client? So I thought I would share what I say here for you in this blog.
During an initial call or chat or email exchange, I ask them questions on what they offer and to whom, what marketing they do or don’t do, where their leads come from, what is their usp and messaging and who is their competition. These answers either rung alarm bells for potential areas to be improved or they emphasise gaps to address within the business. The answers also confirm what works well so this can be enhanced and repeated. My advice and recommendations post call/chat are normally around areas to improve within the business, new marketing methods to try, research to do and giving solutions/introductions to the support their may need going forward.
This advice and these recommendations can then lead to consultancy, written plans, hands on support and retainer based implementation. Your marketing, your choice, your way.
I never assume, dictate, dismiss and ignore, overpromise or mislead. I do however help and guide, support, empathise, care and bring fresh ideas with results.
I do also take the overhwhelm out of the planning and give step by step strategies to make marketing a service based business as simple as can be. These step by step tactics, aimed at B2B businesses, ensure productivity, results and give an ongoing, consistent marketing presence.
The Marketing Journey
I’ve been in your shoes and I’ve walked in your shoes …