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Pinpoint’s Blog – The Talking Point

Marketing solutions and packages

The who, what, where, when and how of marketing planning

Most of us have heard of the phrase from Antoine de Saint-Exupéry “A goal without a plan is just a wish” and it is a sentence and concept that I totally agree with. And it is one that I advocate for my own business and when it comes to my clients as well. So let’s talk about marketing strategy and planning.… Read more

Marketing reviews on your business

Pinpoint Marketing’s review of 2022

Without sounding really old, where the bleep did 2022 go?

So how was your business year?

Do you take or have you taken time out to review the business and what went well and what didn’t, so you can carry anything good over into 2023 and leave any crappy behind in 2022? I certainly do and find it a useful exercise… Read more

Business blogging

9 benefits of blogging in the B2B space

Blogging is widely used as a marketing tool in the B2C space, but did you know it also plays an important role in B2B marketing, too? As a content writer, I help B2B businesses get their message out to their audience with regular blog posts. But a lot of B2B brands aren’t leveraging blogging in their marketing… Read more

The benefits of marketing


The last few months or even years have been unpredictable and challenging to say the least BUT there are still opportunities out there and growth to be made and there are things that you as a business owner can do to make the most out of your marketing budget and planning. With this in mind and to support and… Read more

The good, the bad and the ugly of Marketing explained …

Your marketing questions, fears and struggles answered when it comes to marketing your business now and into 2023 and beyond …

The benefits of Marketing – the good!

There are many benefits to marketing your business properly, consistently and with purpose, and these include:

Regular flow of… Read more

Measuring customer satisfaction

Do you test your customer’s satisfaction levels?

When was the last time you tested your marketing?

What do I mean by this? What I mean is have you put yourselves in your prospect’s and in your customer’s shoes and stress tested your marketing and does it work? For example, your businesses buying process/es, their user journey when searching and conversing… Read more

measure your marketing

“If you can’t measure it, you can’t manage it” Do you agree?

This is a famous quote from management guru Peter Drucker. Without measuring your business activity, your sales, your turnover and sales and in particular your marketing activity and campaigns, how do you know what is working and what isn’t? And how do you know if you are doing well as a business and getting… Read more

ideal client

How and why you need to know to your ideal client

“If you don’t take care your customer, your competitor will.” Bob Hooey

This is a quote I agree with, but it goes further than that. Yes, you need to take care of your customer, but before this, you need to actually know who your customer is and with millions of people and businesses out there, which… Read more