Right from day one of setting up and running Pinpoint Marketing, 13 years ago this month, I have always tried to put myself in my customer’s shoes and see things from their point of view. After all, I am a consumer myself, a customer and importantly, a fellow small business… Read More »Are you right to follow my lead?
So you have decided to get some help for you and your business or are at least considering it so you can focus on growing the business and do what you do best. This is a great first step, not an easy one but well worth considering. If you still… Read More »What marketing tasks from your business should or could you outsource and why?
When we get dressed, do we choose the colours we like, or do we choose the colours that like us? Each of us has a unique skin tone, either yellow or blue based. That is what determines our season and so which colours suit us, which colours help us look… Read More »Wearing red
Further to my blog the other week where I talked about attending an online networking meeting, I went to another meeting but within the same network, and we repeated the same exercise about asking each other questions on the what, how, why, and the benefits and detail of the services… Read More »Your marketing questions answered …
Ask your network, right? Simple. But what if you don’t go networking? (an alien concept to one as I have regularly networked for years and hence, I have someone I can call upon for clients and myself in all business scenarios and skills). Or are there more questions you should… Read More »How to find the right marketing consultant for you?
Last week I went to another great online networking meeting, where the members were invited to ask each other questions on what they offer, to whom, how etc business wise. Here is a summary of the questions asked in case they are questions you were thinking of asking or wondering… Read More »Marketing plans and strategies? Who are these for, why have them, how to get the most from your marketing?
This blog will look at what is new in digital marketing. The current pandemic has no doubt had an impact on the world of digital marketing. Businesses that weren’t online pre pandemic mainly decided to get online and those that were already online, decided or were prompted to up their… Read More »Digital Marketing – what is new and what should you as a small business owner be doing?
This isn’t intended to be negative and doom and gloom, but more a case of being proactive and giving advice on what to look out for and what to avoid. We all make mistakes, and we all have good and not so good ideas, and this is true of small… Read More »Why Marketing fails?
