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Pinpoint’s Blog – The Talking Point


ESG, CSR, clearing up the confusion

ESG, CSR, GRI, UNSDG, Sustainability, just a few of the terms that are used when discussing what businesses are doing around corporate social responsibility (CSR).

Without a CSR framework in place, one that delivers the required ESG information, your business is likely to miss out on opportunities… Read more

Measuring your marketing

Measuring your marketing, for good measure

What marketing to measure

As in the stats, the analytics, the numbers, such figures to included when measuring your marketing are:

  • Google Analytics (users, sessions, hand time on pages, keywords used to find the site, bounce rate, sources of traffic to the site, which pages are popular and which are
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Outsourcing your marketing

Outsource or Inhouse?

Are you in or out? Or a hybrid of both? …

Do you want to grow your business with capacity and also capability?

Do you need consistency in your business but without you being bogged down with the day to day detail?

Are you limited on time to manage/oversee your business yourself eg there are not enough hours… Read more

marketing consistency

Consistency – why bother with it! Here is why …

Consistency is probably one of my most frequently used words in my marketing messaging this year, and in past years too!

What do these statements all have in common?

  • The regular selection of the same optimum players for a football team
  • Learning to drive with the same instructor for every lesson
  • Revising
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Pinpoint Marketing

It’s all about me? (and you, and my family! It’s all about us!) …

Benjamin Franklin once said that “if you want something done, ask a busy person.”
Sounds familiar to me! Does it to you? The reason behind this quote apparently is because the busier we are, the better we manage our time. And the reason goes on to explain that busy people are able to get more… Read more

What is marketing

What does marketing mean?

What is marketing?

What is marketing really about? What is it? What isn’t it? How can you make it work? Who needs to do it? And what are the all important benefits of marketing? Read on to find out …

Defined as “the action or business of promoting and selling products and services, including market… Read more