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Pinpoint’s Blog – The Talking Point

IT marketing

10 key questions to ask yourself as an IT business owner?

We can safely say your IT business is in a growing market with ever increasing tech and security needs from clients, and we know that outsourcing IT is a key area too, so this download is aimed at helping you relieve some of the hassle and issues you may be incurring around servicing clients, finding new … Read more

lead generation

The who of generating leads

What can we influence and what can we control? As business owners and me/you as a marketer? Or in another way, who is generating leads for your business? And can you control this
When working with clients like you, I can work with you on your marketing campaigns for example to influence your end users/customers… Read more

WOM marketing

A case in point – using WOM for marketing

According to bestselling author Seth Godin, the secret to marketing is no secret at all: “word of mouth is all that matters.” Godin defines marketing as “the art of making something that people want to talk about.”

WOM for marketing. This article is for small business owners looking to perfect their … Read more

case study

The ins, outs and upside downs of case studies for your marketing – pt2

5 facets of a fantastic case study

  1. A true business case study doesn’t just tell your own part of the story. It tells both sides – with much more weight given to the customer’s experience and value gained than to your service or product.   
  2. Companies that trust their customers to share real experiences
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case study

The ins, outs and upside downs of case studies for your marketing – pt1

Case studies

Case studies are a ubiquitous marketing tactic for very good reason.

They not only show that your business is effective and established. They also show that your products or your services are successfully in use by customers.

Even more importantly, they let your customers do the hardest… Read more

referrals for marketing

Referrals for your business

For a lot of businesses, both b2c and b2b, referrals and WOM are popular and vital ways that businesses get new business. Friends of friends or introductions or connections at networking. A referral is “an act of referring someone or something for consultation, review, or further action.”

When it comes… Read more

ghosting in business

Ghosting in sales and marketing

Ghosting in business

Ghosting is a relatively new term that refers to “abruptly cutting off contact with someone without giving that person any warning or explanation for doing so. Even when the person being ghosted reaches out to re-initiate contact or gain closure, they’re met with silence.”… Read more

Marketing for accountants

Are you content with your content?

We have all probably heard the phrase that “content is king” (Bill Gates). Do you agree it is? Content has a huge role to play in the successful marketing of your business and its services. Your content portrays what you do and what you offer, but also what benefits you bring and what value you can add.

“The… Read more