What marketing areas do you struggle most with? Last month we ran a poll on LinkedIn for market research purposes, asking what marketing areas do you struggle with that you could benefit from with support. This was aimed at fellow small business owners. Here are the answers I suggested and… Read More »What marketing areas do you struggle most with?
Pinpoint’s Blog – The Talking Point
Marketing is all about consistency and continuity. Marketing is about having a presence and having your name out there but on a consistent and regular basis. The frequency of posting can vary per social media channel and per your audiences preferences, but being regular is always important regardless. Marketing content? What… Read More »Consistency in your marketing and how to achieve this
What is Personal Branding Photography? Is it just a headshot? Is it photos of my products? Well yes, and yes, and an awful lot more. Personal branding photography is a relatively new genre that has arisen with the growth of Instagram and the daily bombardment of imagery that is all… Read More »Personal Branding Photography
Hybrid marketing The word hybrid means “a thing made by combining two different elements.” In the past we have heard of hybrid cars and more recently, hybrid working with employees working a mixture from home and in the office. So, what about hybrid marketing? Is it a thing? Here at… Read More »Hybrid marketing – is it an actual thing?
This is a sticking point for a lot of small business owners, and marketers, when it comes to creating content for social media and other marketing channels. This blog will look at what can you share in your marketing messaging and where can you get content from? To make it… Read More »What to say and how to say it?
When it comes to marketing support, I practice what I preach, or at least try to in the main, regarding helping and offering marketing support to my clients, co-workers and networks. And, I’ve been in your shoes! Marketing support So what do I mean by this. I have set up… Read More »Shoes and marketing support
Last month we looked at non-digital routes to communicating with our customers. So this month we are looking at the digital ways. The current pandemic has no doubt had an impact on the world of digital marketing. Businesses that weren’t online pre pandemic mainly decided to get online and those… Read More »Communicating with your customers digitally. How to do it …
We are often encouraged to ‘dream big’ and, in business, it pays to have a mission or vision which you and your team can aspire to. But is a dream unreachable, by definition? What actions need to be taken to move from an aspiration to reality? Read on to find… Read More »How to get from dream to vision to real-life achievement