A Customer Relationship Management (CRM) system has been an essential sales and marketing enabler for many years at a corporate level. But if you’re a coach or a consultant you might consider a CRM unnecessary. You may be concerned that the return doesn’t justify the investment. I’m going to help… Read More »12 Reasons why Coaches and Consultants need a CRM. Guest blog by Julia Blake
No I haven’t pivoted Pinpoint Marketing into a catering business, but I want to tell you a food related/shopping story instead. I was in my local shop (shopping safely and at a distance of course) looking for mango chutney to accompany a dish I was making for us back at… Read More »When Iife gives you lemons, make mangos?
Empathy is a word that is very much relevant in today’s world, both personally and business wise. Therefore, the phrase putting yourself in your customer’s shoes is also very much relevant. As business owners it can be easy to sometimes think and feel and act in a way that only… Read More »Putting yourself in your customer’s shoes and go on a journey …
Who remembers playing pin the tail on the donkey at children’s parties? I don’t recall whether I was particularly good at this game or not, but I enjoyed it nevertheless and I remember it being very popular back in the day. So why am I telling you this? When I… Read More »Ask yourself Why first
Download our latest advice and tips on marketing your business here! Should I carry on marketing? How do I pivot my business? Should I be discounting Should I stop marketing? How do I market myself now? All valid questions and we have the answers, well most of them anyway!
Regardless of which of the cloud based email marketing sites or CRM integrations you will be using, it is important to know why you are sending emails, what to include and what to be mindful of. Email marketing sometimes has a bad press when it comes to SPAM and those… Read More »How and why use email marketing?
This blog looks at: Why have a marketing budget? How to help your cash flow Methods to budget setting and price setting Pricing today Why have a budget? Setting your pricing and your marketing budget should be part of your marketing plan which in turn should be part of your… Read More »How to get your pricing right and set your Marketing Budget!
So the GDPR has been with us nearly two years. In the beginning there was a flurry of emails demanding consent and people panicking that they would no longer be able to contact their customers. Yet the actual purpose of the new legislation was often overlooked or unclear. Data, according to… Read More »Guest blog – Why do we have the GDPR?