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Pinpoint’s Blog – The Talking Point

case study

The ins, outs and upside downs of case studies for your marketing – pt1

Case studies

Case studies are a ubiquitous marketing tactic for very good reason.

They not only show that your business is effective and established. They also show that your products or your services are successfully in use by customers.

Even more importantly, they let your customers do the hardest… Read more

referrals for marketing

Referrals for your business

For a lot of businesses, both b2c and b2b, referrals and WOM are popular and vital ways that businesses get new business. Friends of friends or introductions or connections at networking. A referral is “an act of referring someone or something for consultation, review, or further action.”

When it comes… Read more

ghosting in business

Ghosting in sales and marketing

Ghosting in business

Ghosting is a relatively new term that refers to “abruptly cutting off contact with someone without giving that person any warning or explanation for doing so. Even when the person being ghosted reaches out to re-initiate contact or gain closure, they’re met with silence.”… Read more

Marketing for accountants

Are you content with your content?

We have all probably heard the phrase that “content is king” (Bill Gates). Do you agree it is? Content has a huge role to play in the successful marketing of your business and its services. Your content portrays what you do and what you offer, but also what benefits you bring and what value you can add.

“The… Read more

An introduction to SEO

Introduction to SEO for Small Business

SEO (search engine optimisation) is a phrase that you have no doubt come across as an SME, but what does it really mean and what can you do in your own business to help your content get found online.

In this guest article, I will be defining what is SEO and why it’s important before diving into the three main… Read more


ESG, CSR, clearing up the confusion

ESG, CSR, GRI, UNSDG, Sustainability, just a few of the terms that are used when discussing what businesses are doing around corporate social responsibility (CSR).

Without a CSR framework in place, one that delivers the required ESG information, your business is likely to miss out on opportunities… Read more