Pinpoint’s Blog – The Talking Point

An ode to anniversaries

It is celebration time! This month, Pinpoint Marketing celebrates 13 years in business! No mean feat in recessions and a pandemic. Find out more about Nicole and the business in our backstory … To celebrate our anniversary here is a little ode to our business anniversary: Authenticity in your marketing… Read More »An ode to anniversaries

Are you right to follow my lead?

Right from day one of setting up and running Pinpoint Marketing, 13 years ago this month, I have always tried to put myself in my customer’s shoes and see things from their point of view. After all, I am a consumer myself, a customer and importantly, a fellow small business… Read More »Are you right to follow my lead?

Wearing red

When we get dressed, do we choose the colours we like, or do we choose the colours that like us? Each of us has a unique skin tone, either yellow or blue based. That is what determines our season and so which colours suit us, which colours help us look… Read More »Wearing red

Marketing plans and strategies? Who are these for, why have them, how to get the most from your marketing?

Last week I went to another great online networking meeting, where the members were invited to ask each other questions on what they offer, to whom, how etc business wise. Here is a summary of the questions asked in case they are questions you were thinking of asking or wondering… Read More »Marketing plans and strategies? Who are these for, why have them, how to get the most from your marketing?

Digital Marketing – what is new and what should you as a small business owner be doing?

This blog will look at what is new in digital marketing. The current pandemic has no doubt had an impact on the world of digital marketing. Businesses that weren’t online pre pandemic mainly decided to get online and those that were already online, decided or were prompted to up their… Read More »Digital Marketing – what is new and what should you as a small business owner be doing?