What is a marketing channel? If you take the 4 P’s of marketing, the channel “P” is place (the other P’s are product, price and promotion). Collectively the 4P’s are also known as the marketing mix. So what is the theory? What about the practical aspect of channels? The channels… Read More »Which marketing channels to use for your business?
Pinpoint’s Blog – The Talking Point
Who is planning a holiday for this year or next? Or even a night out with friends? Who is planning a new exercise regime or a new way of eating? Or maybe you are planning to make some changes to your business whether that be staffing or launching new services… Read More »Why is having a marketing plan so important to your business?
Time for marketing Paul was sat at his desk in the office making plans. These plans were thoughts and ideas but weren’t much more than a list at this point. He wanted to turn these lists into action points, but the phone kept ringing and emails coming into the inbox… Read More »Is your business operating like a typical small business?
As with any marketing activity or task, marketing isn’t just a tick box and it isn’t something to do within your business just because. Measuring your marketing for results, sales, progress, ROI and so on is important of course, but you will only do this if you see a benefit,… Read More »Measuring your marketing – what to measure, why and what it will tell you
How are you feeling about your business, your sales and the economy locally? Are you sensing a level of optimism? Conversations I am hearing from and with colleagues and clients and are talking about this and in large, these chats are agreeing on sensing optimism.So how do you see 2022?… Read More »2021 – the end of year and the start of a new year. How was it for you?
I know it’s only November but I’ve never been one to be late and I am proudly one of life’s planners and organisers both in business and at home.So with this in mind and with the season of goodwill just around the corner, here are 12 adventageous (see what I… Read More »Tis the time of giving …
Goal setting for your business With the end of the year in sight, did you set any goals for your business in 2022? And if you did, did you write these down and did you share them with some like a coach or mentor or accountability partner? They say if… Read More »Accountable is a key word in business planning
The last few months have been unpredictable and challenging to say the least. Business owners have been tired but resilient and pushed yet thrived. So with less than 70 days until 2022, here are 22 reasons to create and implement a Marketing Plan for your business. (If you need to… Read More »22 reasons to create and implement a Marketing Plan for your business.