This current time of change has got me thinking about communication. In particular, I have been reading and hearing comments in the media about how we are all communicating and how we are being communicated to, with good and bad examples. Mark Twain said, “It usually takes me more than… Read More »The what and how of communication?
Pinpoint’s Blog – The Talking Point
We may not be jetting off overseas this July and August but you may be planning a staycation or just a week or two off from work. So how can you make sure business remains as on track as it can do over the summer period? Some of this will… Read More »Is your business summer ready?
A Customer Relationship Management (CRM) system has been an essential sales and marketing enabler for many years at a corporate level. But if you’re a coach or a consultant you might consider a CRM unnecessary. You may be concerned that the return doesn’t justify the investment. I’m going to help… Read More »12 Reasons why Coaches and Consultants need a CRM. Guest blog by Julia Blake
No I haven’t pivoted Pinpoint Marketing into a catering business, but I want to tell you a food related/shopping story instead. I was in my local shop (shopping safely and at a distance of course) looking for mango chutney to accompany a dish I was making for us back at… Read More »When Iife gives you lemons, make mangos?
Empathy is a word that is very much relevant in today’s world, both personally and business wise. Therefore, the phrase putting yourself in your customer’s shoes is also very much relevant. As business owners it can be easy to sometimes think and feel and act in a way that only… Read More »Putting yourself in your customer’s shoes and go on a journey …
Who remembers playing pin the tail on the donkey at children’s parties? I don’t recall whether I was particularly good at this game or not, but I enjoyed it nevertheless and I remember it being very popular back in the day. So why am I telling you this? When I… Read More »Ask yourself Why first
Download our latest advice and tips on marketing your business here! Should I carry on marketing? How do I pivot my business? Should I be discounting Should I stop marketing? How do I market myself now? All valid questions and we have the answers, well most of them anyway!
Regardless of which of the cloud based email marketing sites or CRM integrations you will be using, it is important to know why you are sending emails, what to include and what to be mindful of. Email marketing sometimes has a bad press when it comes to SPAM and those… Read More »How and why use email marketing?