How good are you at measuring things? In life, albeit subconsciously, we constantly assess and review things. We might try something new or a different brand and then be mindful of how good or bad it is as we use it. Then, we might get a compliment which reminds us… Read More »3 steps to better marketing measurement
Welcome back to my blog series, The Truth About Marketing. It’s all about the good, the bad and the ugly as well as myth-busting and sharing some top marketing tips along the way. This blog is about the ‘doing’: how do you get your product or service out there and… Read More »The Truth About Marketing: Routes to Market
Understanding your ideal customer, or avatar as some call it, might seem like an obvious thing to do when you want to sell to them. However, many business owners worry that by identifying certain people who suit their product or service, they will lose out on selling to everyone else.… Read More »5 reasons why understanding your ideal customer will make your marketing easier
I’m going to be writing a series of blogs called The Truth About Marketing. I’ll be sharing my experience on the good, the bad and the ugly as well as myth-busting and sharing some top tips along the way. The first in this series is all about the basics. What… Read More »The Truth About Marketing: Back to Basics
At Pinpoint, we often find that people are a little scared of marketing. Although it’s not rocket science, it’s also not an exact science, which means people feel nervous of taking even the initial simple steps. Indeed, this nervousness often equates no action at all. Today’s blog will share 3… Read More »3 ways to make your marketing work for you
Over the years of running my own business the briefs I have received have come in all sorts of shapes and sizes, ranging from a few lines on an email through to a 10 page in depth business analysis on what the client is looking for. If the brief I… Read More »How to brief a graphic designer – guest blog
This current time of change has got me thinking about communication. In particular, I have been reading and hearing comments in the media about how we are all communicating and how we are being communicated to, with good and bad examples. Mark Twain said, “It usually takes me more than… Read More »The what and how of communication?
We may not be jetting off overseas this July and August but you may be planning a staycation or just a week or two off from work. So how can you make sure business remains as on track as it can do over the summer period? Some of this will… Read More »Is your business summer ready?