YES! Outsourcing core processes such as marketing, PR, legal and accounts is a good idea. According to wikipedia, the definition of outsourcing is “In business, outsourcing is an agreement in which one company contracts its own internal activity to different company. It involves the contracting out of a business process. Eg marketing! So why do it? Outsourcing… Read More »Outsourcing to a Marketing Consultant IS it right for your business?
Pinpoint’s Blog – The Talking Point
As you may know, Pinpoint Marketing (and me, Nicole), celebrated 10 years of trading back in May of this year. This is something I am very proud of. It hasn’t all been easy and plain sailing and there were times in the early days that I thought about getting a… Read More »Having celebrated 10 years, what lessons have been learnt?
Already panicking about the school summer holidays? Find out how to keep your marketing ticking over this summer AND enjoy time out with your family. As the days get warmer, the prospect of the school summer holidays looms – and with it comes that annual dilemma of managing your business… Read More »Yes, it IS possible to keep your marketing going over the summer holidays
Firstly, all is not lost, but it may be a case of needing to be more savvy and clever with your marketing campaigns. Regarding the database you have, if some haven’t given consent and if you haven’t deleted it yet, there is the possibility of keeping and using some of… Read More »Has your database taken a recent hit? It’s ok, but what next?
So the 25th May has passed. We are all still here and all still running our businesses! So, what next? Do you need ideas for your database, how to reach out, how to engage and how to re build your sales funnel? Ask Pinpoint ….
So the World Cup kicks off this month and I for one will be supporting team England! Football is I think a lot like marketing. Why? … Success comes from teamwork and a manager taking control. Both require tactics and goals Both are based on results and wins against the… Read More »Football is I think a lot like marketing! Here is why …
Aside from the obvious like take a day off, go shopping, take a holiday, seriously what could you do within or for your business with this extra time? What can only you do that isn’t getting done or could be done with more time? For example, face to face sales,… Read More »What would you do with an extra day? This could be weekly, every other week monthly?
So, you have sent an email or a few asking clients and contacts on your database (current data, prospects, lapsed) to consent. Some will not have responded. So, what are your options? Can I keep contacting them after the 25th May has passed? (using a tool like Mailchimp) If they… Read More »What next? Options after sending your consent request sign-up email?