Pinpoint’s Blog – The Talking Point

Content is king!

One of my favourite memes online at the moment is the one where the person asks a women what its like to be busy and she replies that her brain is like having hundreds of tabs open like on a lap top but all the time! So using this analogy,… Read More »Content is king!

Who doesn’t love a bit of recycling! (of the content variety!)

No, Pinpoint Marketing hasn’t diversified into recycling. But we do understand that none of us like wasting time, money or precious resources, as small business owners. Plan your content! Recycle your content! Make sure your marketing messaging is consistent across all social media, all marketing and all collateral! Start by… Read More »Who doesn’t love a bit of recycling! (of the content variety!)

Engage with your audience

How to engage your customers?

So, you have set up a sign-up form on mail chimp or your equivalent software (but if you haven’t then please ask me how) and you have emailed this out to your current database. Some of your database and contacts will re sign-up again and that’s great. But don’t despair… Read More »How to engage your customers?

Always remember to plan ahead when it comes to marketing

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