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Pinpoint’s Blog – The Talking Point

7 touches of Marketing! – How a multi channel marketing approach really can work …

Dr Jeffrey Lant, a marketing expert, developed a concept called the ‘Rule of Seven‘.  Within this concept, Lant states that to penetrate the buyer’s consciousness and to make significant penetration in a given market, you have to contact the prospect a minimum of 7 times within a set period. This… Read More »7 touches of Marketing! – How a multi channel marketing approach really can work …

How to show you are an Accredited Corporate Social Responsibility Leader – guest blog by Jennifer Clark

“A business that makes nothing but money is a poor business.” – Henry Ford Organisations in today’s world need to demonstrate they are a responsible and ethical company that cares about society. Society is changing and organisations need to change with it or they will get left behind. The needs of… Read More »How to show you are an Accredited Corporate Social Responsibility Leader – guest blog by Jennifer Clark

High Wycombe entrepreneur receives #WOW award from Jacqueline Gold CBE

In May, Nicole Martin of Pinpoint Marketing, from Great Kingshill, was recognised by British businesswoman, Jacqueline Gold CBE, for her success as a female entrepreneur, and awarded with a prestigious #WOW badge. Pinpoint Marketing was one of three winners selected by Jacqueline after she entered ‘Women on Wednesday’ – a… Read More »High Wycombe entrepreneur receives #WOW award from Jacqueline Gold CBE