Firstly, all is not lost, but it may be a case of needing to be more savvy and clever with your marketing campaigns. Regarding the database you have, if some haven’t given consent and if you haven’t deleted it yet, there is the possibility of keeping and using some of… Read More »Has your database taken a recent hit? It’s ok, but what next?
Pinpoint’s Blog – The Talking Point
So the 25th May has passed. We are all still here and all still running our businesses! So, what next? Do you need ideas for your database, how to reach out, how to engage and how to re build your sales funnel? Ask Pinpoint ….
So the World Cup kicks off this month and I for one will be supporting team England! Football is I think a lot like marketing. Why? … Success comes from teamwork and a manager taking control. Both require tactics and goals Both are based on results and wins against the… Read More »Football is I think a lot like marketing! Here is why …
Aside from the obvious like take a day off, go shopping, take a holiday, seriously what could you do within or for your business with this extra time? What can only you do that isn’t getting done or could be done with more time? For example, face to face sales,… Read More »What would you do with an extra day? This could be weekly, every other week monthly?
So, you have sent an email or a few asking clients and contacts on your database (current data, prospects, lapsed) to consent. Some will not have responded. So, what are your options? Can I keep contacting them after the 25th May has passed? (using a tool like Mailchimp) If they… Read More »What next? Options after sending your consent request sign-up email?
A response I often get when I ask clients or prospects “who is your target audience or customer” is “anyone” or “women”. This is far too generic and also how on earth are they/I going to marketing to anyone? Where do you start? It may be true for a lot… Read More »Target practice! Who are you targeting? Who is your avatar?
Any journey involves a starting point and an end point. We know what this in advance, but we don’t always know the route eg the journey itself. This analogy can be applied when it comes to marketing and growing our businesses. So where are you today? What are the problems… Read More »Let me take you on a journey …
If I had a pound every time I have heard a business say that social media is a waste of time or its just people posting pictures of their dinner, then I would by lying on a sunny beach 24/7. Some of what they say though is true, but not… Read More »How to make the most of social media?