What is Personal Branding Photography?
Is it just a headshot? Is it photos of my products? Well yes, and yes, and an awful lot more. Personal branding photography is a relatively new genre that has arisen with the growth of Instagram and the daily bombardment of imagery that is all around us. It is most commonly used by small business owners who need to raise their visibility online and convey the story of their brand and their business in order to attract their ideal customer. Effective brand photography will portray the WHO, the WHY and the HOW of your business. Done correctly, it will appeal directly to your ideal customer and give them a means to connect with you and start to build the all important “know, like and trust” element of the buying decision. Personal branding imagery can provide you with the content for your marketing and can be used across all marketing activities from your website, to email campaigns, to social media such as Instagram, Facebook, Twitter and LinkedIn.
Why should I have a Personal Branding Photography session?
Whether you’re a small business owner, a freelance or a blogger, having a uniquely recognisable personal brand is crucial. Your personal brand is what sets you apart from the rest of the crowd in an environment that is more competitive than ever. It provides you with an opportunity to connect with your ideal customer by showcasing your business, your products and services, but also personality and the WAY in which you do business. As the saying goes, “People buy from people”, and enabling your audience to get to know you and your brand personality is part of the buying decision. It helps potential clients to connect with you instantly – people want to do business with friendly, trustworthy, real people, and a personal branding photography session will help to convey your business and brand personality to your client.
The most significant benefits that clients report back are:
- Time saved …. (and stress avoided!) by having a set of authentic on-brand images at your fingertips – no more wondering what to post about or scrabbling through stock images as it’s all there right in front of you.
- Increased levels of confidence through having strong visual content
- Enhanced visibility in the market place giving your customers the chance to really get to know you and your business
How is it different from a Headshot session?
A personal branding photography session differs from a typical headshot/portrait session in several ways. With headshots, the focus is simply you, usually shot from the waist up. Headshots ARE incorporated into personal branding sessions, but I don’t stop there. I delve deep into not just who you are visually, but telling the story of what you do and why you do it via detail shots, lifestyle shots, photos of you in action, you with your products, etc. The possibilities are endless and each session is customised to best reflect the type of business you run and the message you wish to convey about your brand through images.
Want to know more about Personal Branding?
If you have enjoyed reading this Guest blog from photographer Jenny Kaye, she would love to chat to you the interested business owners about how I can help with a personal branding session – if you would like a complimentary Clarity call to chat about the options available then please do get in touch. Contact Jenny