Marketing Group Workshops

These 3 Marketing group workshops are designed to help start-ups and small businesses learn and understand the basic foundations for marketing success. Due to the nature of the sessions, you will come away with you will know all you need to know about each subject area to put into practice which will make a difference on the success of your future marketing efforts. Follow up material included.

“Ideal for small businesses and run by the very talented and astonishingly organised Nicole Martin!”

How to create your content and messaging?

CourseBanner_01What do I say? Who is interested in what I have to say and why  would people find me and my business interesting? Are these questions you have asked yourself? Such worries are common stumbling blocks that clients put in front of themselves when it comes to brainstorming their content and their messaging for marketing campaigns.

The workshop will answer these questions and will look into where you can look for content (industry, Google, internally, staff, online etc) and how to get variety in your content. Come along and discover your keywords and define how you want to be perceived. Plus work on what is your USP and how to differ your message and content per audience group.

Price & Venue

The Ivy House, London Road, Chalfont St Giles HP8 4RS (free parking on site)

£54.49 early bird fee (if booked 21 days before each workshop) or £65.27 after this date.  Eventbrite fees included. Available Dates (places limited to 8 people):

  • 21 October
  • 22 November

All courses run from 9.30am to 12 noon (including networking and a short break)

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The steps to create a Marketing Plan for your business

CourseBanner_03You, as the business owner, need to know your marketing strategy before you can start to write your marketing plan. When you haven’t set any goals or objectives for your company’s marketing activities, you cannot decide at the end of the month or the year if you have achieved what you set out to do.

7 stages to a comprehensive marketing plan and these steps are:
Objective Setting
Defining the messaging
Defining a strategy
Defining the target audience
Developing the tactics
Implementing the plan
Measuring and evaluation

This workshop will walk you through these steps and the benefits of a plan as well as helping you plan out the sections and foundations of your marketing plan, ready to be finished off and put into place for 2020. We will also touch upon the importance of measuring your activity from your plan.

Price & Venue

The Polecat Inn, 170 Wycombe Road, Prestwood, HP16 0HJ (free parking on site)

£54.49 early bird fee (if booked 21 days before each workshop) or £65.27 after this date.  Eventbrite fees included. Available Dates (places limited to 8  people):

  • 19 November

All courses run from 9.30am to 12 noon (including networking and a short break)

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How to get the most out of LinkedIn

CourseBanner_02LinkedIn now has over 500 million members. 260 million LinkedIn users are logging in each month and 40% of active users are using it daily. LinkedIn is a great business tool if used properly and efficiently. Please come with the basics of a profile set up already.

This workshop (using the whiteboard and a screen) will show you the basics of LinkedIn from reviewing your profile and showing you ways to improve your profile (in theory and practically). The agenda will also cover content, hashtags, notifications as well as posting, commenting, liking and sharing. Plus posts vs articles, connecting and recommendations.

Price & Venue

Your Office, 8 the First Floor, The Courtyard, Furlong Road, Bourne End SL8 5AU (free parking on site but park at the back of the building. Do NOT park opposite the building)

£32.93 early fee (if booked 21 days before each workshop) or £43.71 after this date. Eventbrite fees included. Available Dates (places limited to 6 people)

  • 18 November

All courses run from 9.30am to 11.30 (including networking and a short break)

Make your Booking

“These will be useful if you are struggling with your marketing plan and don’t know what to communicate to your target market.”