The Summer months can be a slowdown for many SME owners, not always, but for some.
So how can you stay productive over the Summer, and often with a reduced capacity too?
How to keep marketing projects moving when half the team’s on holiday?
Some tips for maintaining momentum during the August lull or Summer quiet down period include getting organised and planning ahead.
Good communication is also important when there are changes in the team, and such comms stretch over the internal and external ones. With smaller teams or with skeleton staff, an agency owner or marketer like you may well need a continuity partner. Eg someone to bridge the gap, someone to be the go between and someone to unblock such lines of communication.
Support agencies, like Pinpoint Marketing with this AM/PM niche can provide senior level based experience without the overheads of payroll, sick pay, NI and so on. Which in today’s economy, can look like an attractive offering.
As a small marketing agency owner, you will be working on and in all aspects of the agency, but spinning all the plates all of the time is not easy. But what can you do about this?
We ran a poll on LinkedIn earlier in 2025 asking when it comes to servicing your clients and managing your marketing business, what stresses do you think you need help with? 43% said more time in the day/week (57% said more hands on support day to day). In this other blog, we look at how marketing agencies are considering turning to outsourced account and project management as a smart, flexible alternative to hiring permanent staff. And also asking if this approach is on the rise in the current climate? Let us know your thoughts once you have read this article.
If your business is quieter with less going on, surely this means you, and your team if you have one, has more time to focus on neglected tasks or tasks that have fallen down the to do list. Why not do a bit of probably overdue project management and account management. Read our most recent blog for tips and examples.
Your Autumn campaigns start now
So if business is quieter with projects and accounts of if you clients are away, how can you use the summer to project planning to set you up for a potentially less stressful Q4?
Some things you are can do are:
- Look on your strategic planning. Do some brainstorming or auditing and then start strategising and planning
- Get started or get ahead of client projects and accounts where you can eg start research, set up kick off meetings, review your calendar and schedule in milestones
- Look at your capacity and cash flow to make sure you have enough resource for the busy period coming up
- Planning for Q4 – help clients clients gear up ahead of the rush too by giving them advance notice of the upcoming milestones
