Working Mums (and Dads!), you’ve got this!

To all you working mums with #backtoschool and the start or return of the school runs, you’ve got this! Whether it is your child’s first day or they are returning to the same school but in a new year, try and not get overwhelmed by mum guilt. Easy to say I know.

Most of us need to work for financial reasons whether we are employed or self employed. And we strive for that elusive work life balance with our family life and home and our jobs or businesses. My advice, and I am professing to being an expert, is to just do your best and that’s all you can do.

Try and take if you can, the positives from working and having a career or being a business owner. For example, in my mind, you are showing your children that hard work pays off and demonstrating the importance of a good work ethic. These are life lessons they will learn from. The children I’m sure will benefit in the end from your good example.

On a more tongue in cheek moment, it is ok to sometimes accept some days you can’t submit the perfect proposal AND cook a homemade dinner from scratch. Neither somedays will you be able to pick the kids up from school if they are ill or need you and make that client meeting. Being a working mum (and of course a working Dad!) is a juggling act and one that sometimes isn’t easy. But, be the best version of you that you can be and I’m sure your children will then be this too!

Have a good term!

7 touches of Marketing! – How a multi channel marketing approach really can work …

Dr Jeffrey Lant, a marketing expert, developed a concept called the ‘Rule of Seven‘.  Within this concept, Lant states that to penetrate the buyer’s consciousness and to make significant penetration in a given market, you have to contact the prospect a minimum of 7 times within a set period.

This concept or process can also be referred to as drip fed marketing. This way looks at constantly feeding marketing messages to the receiver. This consistent approach ensures that the message gets through slowly but surely, which feeds perfectly into the notion or theory of the 7 touches.

So, what could these 7 “touches” look like in reality? Here is an example:

1 Send Email marketing eg automated newsletter (if receiver consented to receive)

2 Make a phone call/telemarketing (if receiver consented to receive)

3 Social media connection

Or you could break down this connection to:

LinkedIn connection

Facebook connection

Twitter connection

Instagram connection

4 Social media retweet or comment/like/share

5 Networking event attendance or meet up

6 PR/article of interest/share

7 Send a letter or postcard (direct mail)

These 7 touches or types of contact can be implemented according to your budget, resource and experience. They can be adjusted depending on your timings and what social media profiles you use etc etc. Remember, quality over quantity.

Marketing, dare I say it, isn’t rocket science but it is very much a case of being organised, proactive and have a well thought out and well rounded strategy in place. events to make contact with the right contact and to further build on the relationship

A well-rounded Marketing strategy or a multi channel marketing plan will include all activities within the marketing mix, from offline marketing such as networking to online marketing such as social media.

Pinpoint recommends getting into routine of weekly/monthly or regular marketing activity and developing a process you can roll out time and time again. Pinpoint Marketing offers packages covering marketing planning and strategy brainstorming, so take a look as to how we can help …






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How to show you are an Accredited Corporate Social Responsibility Leader – guest blog by Jennifer Clark

“A business that makes nothing but money is a poor business.” – Henry Ford

Organisations in today’s world need to demonstrate they are a responsible and ethical company that cares about society. Society is changing and organisations need to change with it or they will get left behind. The needs of the next generation are different, the availability of resources is changing and legislation and the global supply chain are becoming ever more complicated. Today, you do not even have to break the law to be trialled by social media and be adversely affected.

As a result, PR, marketing and reputation are even more important now.  Organisations need to build up trust in their brand, their products, their services and their promises.  An organisations’ values need to be living and breathing with clear and frequent examples of them and their impacts. A really positive way to improve reputation and generate positive story telling can be through an organisations corporate social responsibility, also called ‘Corporate Governance’, ‘Sustainability’ or ‘Environmental Social Governance’ (ESG).

Show you are an Accredited Corporate Social Responsibility Leader – it is now possible for organisations of all sizes to become accredited social responsibility leaders

The process of achieving a CSR Accreditation begins with your own assessment of your organisation’s activities. No matter what size your business, you submit an application based on the ‘CSR Four Pillars’. The CSR Accreditation process is a great way to pull together what you are already doing with regard to corporate social responsibility as well as help you easily report on your sustainable and community engagement. It provides a structure around four pillars of CSR which are: environment, workplace, community and philanthropy.

For companies committed to CSR, it means improved reputation, competitive advantage and an enhanced public image and relationships with staff, clients and consumers.

It is clear that firms who understand their social responsibilities and explore ways in which CSR can be built into their strategy are more likely to reap the rewards of enhanced competitive positions in the future. This will benefit not only their bottom line but all shareholders, stakeholders and society at large.

Why not become accredited to the CSR standard through the CSR Accreditation system  It will improve business efficiencies leading to cost savings, increase internal engagement, build resilience to your business and separate you from your competitors.

For further enquiries or a general chat please call Jennifer Clark on 07921264517 or email at

How can you support businesses over the Summer?

Are you missing networking over the Summer? Wondering how else you can keep your opportunity radar turned on and how else you can still support your fellow small business and networking colleague?

If it can’t be face to face events because of summer plans and holidays, you can try other things. Such as:

  • Like and share their social media posts
  • Remember not to just like but share as well. By sharing you are spreading the word and widening the net of networking …
  • Comment on their social media posts. Remember to tag people in as well to make sure the message reaches the right person
  • Still remember them and refer to them if you can
  • Arrange to meet up with them for a catch up after the Summer
  • Drop them an email and say hi
  • If you come across an interesting article or piece that reminds you of them or you think might be useful for them, forward it on
  • Go to their website and see what’s new
  • Use the downtime to follow up. Go back through your notes and make sure you followed up on every promise
  • Pick up the phone and say hi and reconnect

Hope you find these tips useful and have a good summer.


It’s all about the stories! Back stories, social stories, story telling …

When I am working with clients, I am getting asked more and more about social media posts and feeds and stories. What are they? What is the difference? Why do one and not the other?

So here is a brief overview for you.


According to a Facebook help post, stories on Facebook allow you to share photos and videos with your friends and followers that will only be available to your selected audience for 24 hours. After 24 hours, you can keep the stories you’ve shared in your story archive, which will only be visible to you.

A article says stories is effectively another News Feed, but one that relies on visual rather than written information. It requires you to select the Stories section, rather than just posting to Facebook as you normally would. Stories can be shared with friends and to groups.


Instagram Stories is a feature that lets users post photos and videos that vanish after 24 hours. The feature feels much like Snapchat Stories according to this article I read. And like Snapchat, the photos and videos shared can’t be viewed once 24 hours have elapsed.

Instagram Stories appear in a bar at the top of your feed — and all Instagram accounts will be able to share stories, from your best friends to your favorite popular accounts. When there’s something new to see, their profile photo will have a colorful ring around it. This article is also a guide on “how to”.

There are some key considerations of note – for example, did you know that most users scrolling through their Instagram feed watch videos without sound, yet around 70% of Stories are watched with the sound turned on. The subtle differences in behavior and presentation can make be significant within your posting strategy. Look at this cheat sheet.

Here at Pinpoint Marketing, we use news feeds rather than stories. We feel this way is more established and more in keeping with our brand, our message and the service we sell. However, each to their own and it is always worth considering other options.

Get more social media advice here or ask me for trainer/workshop recommendations.