Article published on the Strong Female Leadership website.
Article published on the Strong Female Leadership website.
It is nearly the end of January, so that means it is transfer deadline day for many of you I’m sure. With that in mind, are you considering changing your team around to enhance the value you offer to the players, supporters and Board and to re-evaluate your marketing tactics and campaigns to make your goals happen?
How can we help?
We are both in the same business of using cleverly and carefully thought out strategies and tactics to achieve the best outcome, on or off the field. Whether you have a marketing department in place or if budget doesn’t allow, and you outsource occasionally or even get staff to pitch in every now and again, Pinpoint Marketing would love to help your club on a strategic and brainstorming level and also on a hands on campaign level.
From bringing in new supporters, attracting sponsors, improving the bottom line, growing merchandise sales, reviewing your campaigns and processes or raising your profile in the local business and residential community, we can help with advice, ideas and hands on campaigns. From social media, content planning, training, reporting and analysis and more, we are highly recommended by our clients and followers. Using digital and offline channels and cost-effective methods, we are sure we can help you and be an asset to your team.
So, why Team Pinpoint?
As well as being an experienced marketing professional with over 20 years of experience and having a team behind Pinpoint Marketing to over all of the marketing mix, on a personal level, Nicole is a football fan and also a mum of a 12-year-old grassroots and academy footballer. Being a mum has seen Nicole get involved in being a football fixtures secretary as well as a wife to a grassroots coach.
Can we have a chat over the phone or email, or a face to face meeting to discuss your short and long-term goals and how Pinpoint could possibly help get you from where your club is today to where it wants to be.
Today I went to visit Philippa Sawyer at High Wycombe based Wycombe Sound (available online, on the app and on FM at 106.6FM).
This community radio station is there for its listeners, from breakfast shows to drive time, evenings and weekends. Shows and programme include and cover sports shows, interviews, adverts, news, weather, traffic and local knowledge. There isn’s a subject they probably don’t cover that is for social gain and therefore for the benefit of the local business and residential community.
This is of course all in addition to playing popular and genre based music. Well worth tuning in to.
So, if you are looking for a new source of advertising and promotion for you and your business, I recommend getting in touch! Look online or via Facebook. Some of the marketing packages they offer include:
Ask the team about broadcast statistics, upcoming events and programmes and more. They are a lovely, friendly and most importantly, local team.
Find out more about Wycombe Sound radio station here.
Your website is your shop window to the world, it’s where people will check you out, see what you offer and find out how to contact you. So it’s really important you include all the right elements on your landing pages to maximise the effectiveness of your site
A successful website does three things:
What makes a great landing page?
A landing page are those pages in your site that are the entry points – where visitors will see your site first.
The diagram shows an outline webpage with the various elements marked on it. Obviously the design of page is variable according to your business need or preference but ideally they all should include these.
1 Site title and logo
Make it very clear what your site is called and have its branding visible. The top right is where people look first on a page.
2 Links to other pages on your site
Make it easy for people to see what you offer and to find it quickly plus Google loves internal links on a website.
3 Headline/Page Title
This tells your visitor what the page is about so include keywords that describe the page. Google rates the page title as the most important element on the page. So think about generic titles “About us” “Services” and how you could make them more specific
The next most important element for google. Use it to expand on your heading. It is good to break up all your content with subheads both for your reader when they are skim-reading and for Google which rates subhead content as more important.
5 Images or videos
A relevant image brings your content to life. Best of all is to have a your own pictures particularly if you are offering a tangible thing – e.g. doing a colour analysis, skin care products. Otherwise there are lots of good image libraries – Pixaby for free ones although my favourites are Shutterstock and Dreamstime where each image is about £8. The most important thing to remember when you’re uploading your images is to add a title and some alt text. This is important for SEO purposes and allows visually impaired people to understand your images too.
Beautifully written, clear content that has impeccable spelling and grammar and incorporates your keywords is what you are after. The ideal page length is 300 words on a landing page. Content writing isn’t easy to do so well worth the investment if you struggle to do it yourself. I’ve got some great contacts, if you need them let me know.
7 Call to action
Tell your reader what you want them to do next – contact you, phone, sign up, find out more and have both a button and a line of text so it is as easy as possible.
8 Below the fold
This is where the screen breaks so the user has to scroll down to see the content. Make sure all your important info is above the fold especially the call to action.
Add credibility to your content with a recommendation from a client, a review of your service or an award or similar.
10 Contact details
Make sure your contact details are on every page. There is nothing more annoying when you want to get in touch and you can’t find the details.
So just by following some simple pointers you can make your website work harder for you and find and inform the people you want to reach and grow your business.
I hope you enjoyed this guest blog by a Pinpoint associate, Jo Dickie of Jo Dickie and Associates.
In this blog, I would like to touch on a few ways to help you keep up your excitement in the coming year, when you’re on your way to achieving what you want, but you haven’t reached your goal yet.
When you’re “here” (where you are) and your goal is over “there” most of us want to just immediately jump over to it and miss out completely the part in between…and impatience or despondency can creep in over time.
But the period before you get what you want – it’s REALLY important, because it’s when you’ll meet people, have experiences, it’s where you’re fine tuning your end goal, you’re tweaking it and working it out so that it’ll be a perfect fit for you. And often the goal may end up looking a little differently to what you originally thought – actually BETTER than you could have envisioned before you started.
And if moments come up where you’re thinking “I haven’t done it”, “I’m not there yet” (thoughts which don’t feel good) you can say instead “I’M ON MY WAY” (which feels better) remembering that whilst you’re on your way, you’re fine tuning your goal into your perfect fit.
This guest blog was written by Mikki Gaskell – she is a life coach and specialises in helping you get what you want.