We all have our reasons why we became self employed or why we chose our career path, which is our why? So what is yours?
I have a few whys. 1 was initially to try and achieve the elusive work life balance whilst raising a young family which I could then work around around. Some days and weeks I achieve this and some I don’t but that’s the pitfalls and highs of being a working mum and female entrepreneur. At the end of the day though the family and the clients never go without and they are always both a priority.
2 and probably the main or biggest driver/reason s to provide small business with a large business service. Eg I want them to think big and have what big companies have without needing the large departments and large budget. I want to make a difference and support small businesses to achieve and succeed, through simple yet clever marketing. With careful planning and strategy and all important analysing, this is very achievable and that’s where I come into my own.
3 is the variety! I couldn’t have a job or run a business where I did the same thing day in day out. For me as the owner of Pinpoint Marketing every day varies in terms of the client I work with, my location or office for the day, the campaign work I am doing and so on. For example, next week I have a new client/new business meeting with a local restaurant chain which I am looking forward to, then sports day with my daughter, then a radio interview with my local station on my recent #WOW award win, then an all female networking event and finally I am starting to record some podcasts and book my autumn workshop series. Plus I will be fitting in the day to day client calls, content writing, creating, planning and analysing and more.
What is your why? Is it a why for you or for others or both? What is your back story behind you and your business or job? Find more about me.
Have a good working week!
