When I am working with clients, I am getting asked more and more about social media posts and feeds and stories. What are they? What is the difference? Why do one and not the other?
So here is a brief overview for you.
According to a Facebook help post, stories on Facebook allow you to share photos and videos with your friends and followers that will only be available to your selected audience for 24 hours. After 24 hours, you can keep the stories you’ve shared in your story archive, which will only be visible to you.
A BT.com article says stories is effectively another News Feed, but one that relies on visual rather than written information. It requires you to select the Stories section, rather than just posting to Facebook as you normally would. Stories can be shared with friends and to groups.
Instagram Stories is a feature that lets users post photos and videos that vanish after 24 hours. The feature feels much like Snapchat Stories according to this article I read. And like Snapchat, the photos and videos shared can’t be viewed once 24 hours have elapsed.
Instagram Stories appear in a bar at the top of your feed — and all Instagram accounts will be able to share stories, from your best friends to your favorite popular accounts. When there’s something new to see, their profile photo will have a colorful ring around it. This article is also a guide on “how to”.
There are some key considerations of note – for example, did you know that most users scrolling through their Instagram feed watch videos without sound, yet around 70% of Stories are watched with the sound turned on. The subtle differences in behavior and presentation can make be significant within your posting strategy. Look at this cheat sheet.
Here at Pinpoint Marketing, we use news feeds rather than stories. We feel this way is more established and more in keeping with our brand, our message and the service we sell. However, each to their own and it is always worth considering other options.