We may not be jetting off overseas this July and August but you may be planning a staycation or just a week or two off from work.
So how can you make sure business remains as on track as it can do over the summer period? Some of this will be out of your hands with the current situation we are in, but equally there will be things that you can do you your business to help transition to the new normal and to improve your marketing and future successes.
Here are some top level ideas on how you could spend time on and in your business this summer to set you up for the months ahead:
Get a Marketing plan to help you set some goals, plan how to achieve these goals and create processes and partnerships to streamline and manage your marketing whether you are here or abroad? A goal without a plan is just a wish as they say. So what does a plan include? What are the steps? Why bother with a plan? Find more more
Set up a Newsletter and send monthly (you can even pre-schedule these for when you are away) to keep customers up to date and keep you in their minds. GDPR rules apply so ensure you have consent to email your contact list. Many of us don’t know what to include in newsletters. Try not to make it all about you if you can. Include industry or market news. Include tips and stories. Images are also good to brighten up and break up text. Use this content also to form blogs too?
Create a Social Media content plan, then write and pre-schedule your Social media posts to ensure customers carry on buying and receiving your messages. Use the content from your newsletter and your themes from your plan and plan out your content. Make sure it is two way as well. Ask your readers to respond and comment and get them involved. Engage with them.
Could you free up some time to work on your business by outsourcing? If you are also planning some time off over the summer, outsourcing to a trusted pair of hands on a short term basis could be an option. For example, a marketer to help with your social media and newsletter or a VA for your phone answering, email monitoring and admin. Or a bookkeeper for your invoicing and payment chasing. Or a copy writer to write some blogs.
Find out more about our packages, and market your way through the summer.
Have a good summer!