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In or Out? – the highs and lows of outsourcing your marketing …

Outsourcing your marketing

Peter Drucker – “Do what you do best and outsource the rest.”

Last year we ran two polls about the biggest challenges you have business wise, and the core goals you have. The biggest challenge for 58% of you is needing more leads. Followed by knowing who to target then needing to improve sales then upselling as the least challenging.

The core/main goal and objective for you is getting more clients and getting more retainer work, in equal measure. Then it was wanting/needing more revenue.

So what does this tell us? More leads and more work/business are needed. How can you get more leads? You can do all your marketing and sales yourself or as you cannot buy time as such, you can outsource some of your marketing, as well as other areas like admin, bookkeeping and so on. Outsourcing your marketing …

Outsourcing your marketing

Outsourcing is a business practice in which a company hires a third party to perform tasks, handle operations or provide services for the company. Outsourcing allows all parties to play to their strengths.

Flexibility and freeing up time are just two of the benefits of outsourcing for business owners.

Read more here

How else can outsourcing your marketing help?

It needs to be said that outsourcing of course is not free and, in some cases, it is not cheap. You need to have the cash flow to be able to fund this. That said, the time you get given back by outsourcing is time you can spend on sales and money-making activities.

Why have a dog and bark yourself as the saying goes …

What marketing can you outsource?

  • The businesses marketing strategy and plan
  • Some or all of the hands-on delivery of the activity and campaigns across all channels
  • Monthly measuring and reporting this activity
  • Handing over the role of the businesses Marketing director/manager role

Reasons to outsource your marketing?

Do you want to grow your business with capacity and also capability?

Do you need your marketing to be consistent but without you being bogged down with the day to day detail?

Are you limited on time to manage/oversee your businesses marketing yourself?

Would you like your marketing/team set up, well organised and proactive?

Do you need signposting to the right marketing suppliers and support?

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Don’t have the budget to hire full time marketing?

Or perhaps a manager and exec? Or you don’t have the office/desk space? We have done this for others. Not a problem, introduce a fractional CMO. CMO for small businesses. A remote team is the way it is now, so why not embrace this approach/way of working for your marketing. We bridge the gap between some marketing to requiring a marketing department.

Other benefits include strengthening your current team, less overheads and head count, no salary to pay, flexibility in the solution, affordable without compromise, access to a network, quality/expertise, development and decision making.

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Stephen Covey – “Outsourcing is inevitable, and I don’t think it’s necessarily treating people like things.”

If we can help, get in touch …