Welcome back to the world of work after the New Year break. Whether it is your first day back or not or if you are preparing for the week ahead, grab a cuppa and ease yourself back into work mode gently by reading this Newsletter first.
We hope you had a good Christmas and are raring to go in 2020. We certainly are at Pinpoint Marketing.
The benefits to a Marketing Plan …
If your goal to grow your business or start marketing your business seems very big, that’s because it is! But it IS do able. Just break it down into smaller and more manageable goals and tasks. For example, if you want to promote your business online in 2020, break this goal into smaller tasks like set up Facebook, set up LinkedIn, create a content plan, review your stats monthly, set up a blog, audit your site for SEO. Do this initially (and set a deadline for each one to make sure you get on with it and actually do it!) then repeat monthly/every 30 days.
Or, ask an expert like me to for this for you and create you and your business a Marketing Plan! This can be done in any month, not just January.
There are 7 stages to creating a Marketing Plan
1. Objective Setting
2. Defining the messaging
3. Defining a strategy
4. Defining the target audience
5. Developing the tactics
6. Implementing the plan
7. Measuring and evaluation
A plan can be created and implemented at any time and the content and timelines can be bespoke to you and your business.