39% of small business owners worry that there are not enough hours in the day.
This a stat I heard recently at a small business owner conference I attended hosted by Theo Paphitis. Do you worry about this, and do you wish you had more time in the day? We cannot create time for you, but we can help you to use your time more wisely with outsourcing what you can’t do or don’t want to do when it comes to marketing your business.
What businesses outsource?
According to cybercrew (and Marketingsignals.com survey), Marketing is outsourced by 42% of UK businesses. And most do so because they aren’t able to find someone with the necessary skills or don’t have the resource to handle it internally.
What marketing can you outsource?
- The businesses marketing strategy and plan
- The hands-on delivery of the activity and campaigns across all channels
- The measuring and reporting this activity
- The businesses Marketing director role
How outsourcing can help your marketing?
A consultant or agent, like me, can work with your internal team. We note the team’s skillsets so that everyone plays to their strengths within the business and we plug any skills gaps and enable the smooth implementation of your business and marketing plan.
Some of these skills gaps will be covered by myself when it comes to strategy, planning, consultant and accountability, but some of them will also be areas I can signpost you the client too. Eg areas of marketing that require specific skills such as SEO, PR, design and so on. I connect the business and you the business owner to all the solutions you need to ensure the plan is implemented, stuck to and bringing in results.
I make sure the team in whatever format this looks like is well organised and proactive with its marketing. And as a consultant and from an outsider looking in perspective, as I have no preconceived ideas on the business or any bias. I see things as they are meaning you get what you need and when you need it, nothing more nothing less.
The role of someone like me in an outsourced role is to hold your hand as it were and to give support to you and your business.
The benefits of outsourcing your marketing and having an outsourced marketing director?
An outsourced expert will decipher the right strategy depending on your business’s audience and goals, therefore the business will only be targeting the right prospects at the right time, via the right marketing channels and with the right messaging that will resonate, attract, raise awareness and inspire action.
By getting your marketing and campaigns and channels right first or second time, you as the business owner will have your time freed up, therefore allowing you to stay on top of your businesses marketing and to be involved, but not bogged down with the day to day. This detail and day to day focus is the role of an outsourced marketing director.
Using the outsider looking in perspective as mentioned before, the outsourced director, in this case Pinpoint Marketing will have the bigger picture in front of them and using the strategy and plan of action, they will be “in charge” of the marketing to ensure action, consistency and reaching the goals.
The position and role of an outsourced marketing director removes any history or internal departmental blocks and therefore makes assumptions and decisions and gives guidance that is bespoke, personalised, rational, supportive and right for you the business owner
Outsourcing is simply and as and when need. After all it is your marketing, your budget, your way so do things how you want.
Keeping your marketing consistent is a common stumbling block of many small business owners. Consistency needs to happen though to ensure a steady flow of leads and a healthy pipeline or sales funnel. Consistency enables short and long term growth and this is what an outsourced marketing director will do for you.
An outsourced marketing director will bring you
All enabling you to be less hands on and bogged down with it all, yet still very much involved as you should be and with input, but on a high strategic level only. Action and accountability with less involvement from you personally. Leaving you to do what you do best and run the business, get out there networking, talk to the customers, convert the sales, manage the team and much more. You do you and we do the marketing. What’s not to like
Do you need your marketing to be consistent but without you being bogged down with the day to day detail?
Are you limited on time to manage/oversee your businesses marketing yourself?
Would you like your marketing/team set up, well organised and proactive?
Could your business benefit from an Outsourced Marketing Director?
This 5 tier Outsourced Marketing Director service. This bespoke tiered style monthly package for open minded, committed, and passionate B2B business owner includes reporting and analysing, meetings, reviewing, brainstorming, organising, leadership and managing, supplier liaison, briefing, supporting and marketing consultancy.