Been there, done that!

When you are looking to outsource a project or piece of work or even a department, then what do you look for in that person or business?

Experience is one of the main areas. For me and Pinpoint Marketing, we believe we are a choice and an option to be considerd by small business owners looking for a consultant and an agency to outsource their marketing to. Why? During our many years of marketing experience, we have worked on the client side of the business as well as for the agency itself. Therefore we can bring all this experience, understanding and empathy to you and your business, so you get the most well rounded, thorough and experienced answer and marketing service.  With us being a small agency, you also get that personal touch and will benefit from working 1 to 1 with us and therefore we will nurtue a great working relationship together. Therefore, adding value.

We have also set up our own business too so we are well aware of the pitfalls in running a business as well as the great side of being a business owner too. We are also award winning too as a business, not once, but twice! Find out more here.

If you are wondering how and if we can help you and your business then the answer is yes we can and when do you want us to start. We would love a conversation with you and your business to help you move from where you are today and where you want your business to be, marketing wise. Get in touch.

Working Mums (and Dads!), you’ve got this!

Small business marketing advice and support from Pinpoint Marketing

To all you working mums with #backtoschool and the start or return of the school runs, you’ve got this! Whether it is your child’s first day or they are returning to the same school but in a new year, try and not get overwhelmed by mum guilt. Easy to say I know.

Most of us need to work for financial reasons whether we are employed or self employed. And we strive for that elusive work life balance with our family life and home and our jobs or businesses. My advice, and I am professing to being an expert, is to just do your best and that’s all you can do.

Try and take if you can, the positives from working and having a career or being a business owner. For example, in my mind, you are showing your children that hard work pays off and demonstrating the importance of a good work ethic. These are life lessons they will learn from. The children I’m sure will benefit in the end from your good example.

On a more tongue in cheek moment, it is ok to sometimes accept some days you can’t submit the perfect proposal AND cook a homemade dinner from scratch. Neither somedays will you be able to pick the kids up from school if they are ill or need you and make that client meeting. Being a working mum (and of course a working Dad!) is a juggling act and one that sometimes isn’t easy. But, be the best version of you that you can be and I’m sure your children will then be this too!

Have a good term!

7 touches of Marketing! – How a multi channel marketing approach really can work …

The 7 touches of marketing. Drip feed marketing

Dr Jeffrey Lant, a marketing expert, developed a concept called the ‘Rule of Seven‘.  Within this concept, Lant states that to penetrate the buyer’s consciousness and to make significant penetration in a given market, you have to contact the prospect a minimum of 7 times within a set period.

This concept or process can also be referred to as drip fed marketing. This way looks at constantly feeding marketing messages to the receiver. This consistent approach ensures that the message gets through slowly but surely, which feeds perfectly into the notion or theory of the 7 touches.

So, what could these 7 “touches” look like in reality? Here is an example:

1 Send Email marketing eg automated newsletter (if receiver consented to receive)

2 Make a phone call/telemarketing (if receiver consented to receive)

3 Social media connection

Or you could break down this connection to:

LinkedIn connection

Facebook connection

Twitter connection

Instagram connection

4 Social media retweet or comment/like/share

5 Networking event attendance or meet up

6 PR/article of interest/share

7 Send a letter or postcard (direct mail)

These 7 touches or types of contact can be implemented according to your budget, resource and experience. They can be adjusted depending on your timings and what social media profiles you use etc etc. Remember, quality over quantity.

Marketing, dare I say it, isn’t rocket science but it is very much a case of being organised, proactive and have a well thought out and well rounded strategy in place. events to make contact with the right contact and to further build on the relationship

A well-rounded Marketing strategy or a multi channel marketing plan will include all activities within the marketing mix, from offline marketing such as networking to online marketing such as social media.

Pinpoint recommends getting into routine of weekly/monthly or regular marketing activity and developing a process you can roll out time and time again. Pinpoint Marketing offers packages covering marketing planning and strategy brainstorming, so take a look as to how we can help … http://pinpointmarketingconsultancy.co.uk/packages.html

 

 

 

 

 

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It’s all about the stories! Back stories, social stories, story telling …

Small business marketing advice and support from Pinpoint Marketing

When I am working with clients, I am getting asked more and more about social media posts and feeds and stories. What are they? What is the difference? Why do one and not the other?

So here is a brief overview for you.

Facebook

According to a Facebook help post, stories on Facebook allow you to share photos and videos with your friends and followers that will only be available to your selected audience for 24 hours. After 24 hours, you can keep the stories you’ve shared in your story archive, which will only be visible to you.

A BT.com article says stories is effectively another News Feed, but one that relies on visual rather than written information. It requires you to select the Stories section, rather than just posting to Facebook as you normally would. Stories can be shared with friends and to groups.

Instagram

Instagram Stories is a feature that lets users post photos and videos that vanish after 24 hours. The feature feels much like Snapchat Stories according to this article I read. And like Snapchat, the photos and videos shared can’t be viewed once 24 hours have elapsed.

Instagram Stories appear in a bar at the top of your feed — and all Instagram accounts will be able to share stories, from your best friends to your favorite popular accounts. When there’s something new to see, their profile photo will have a colorful ring around it. This article is also a guide on “how to”.

There are some key considerations of note – for example, did you know that most users scrolling through their Instagram feed watch videos without sound, yet around 70% of Stories are watched with the sound turned on. The subtle differences in behavior and presentation can make be significant within your posting strategy. Look at this cheat sheet.

Here at Pinpoint Marketing, we use news feeds rather than stories. We feel this way is more established and more in keeping with our brand, our message and the service we sell. However, each to their own and it is always worth considering other options.

Get more social media advice here or ask me for trainer/workshop recommendations.

Knowing your why, in theory and in reality!

Small business marketing advice and support from Pinpoint Marketing

We all have our reasons why we became self employed or why we chose our career path, which is our why? So what is yours?

I have a few whys. 1 was initially to try and achieve the elusive work life balance whilst raising a young family which I could then work around around. Some days and weeks I achieve this and some I don’t but that’s the pitfalls and highs of being a working mum and female entrepreneur. At the end of the day though the family and the clients never go without and they are always both a priority.

2 and probably the main or biggest driver/reason s to provide small business with a large business service. Eg I want them to think big and have what big companies have without needing the large departments and large budget. I want to make a difference and support small businesses to achieve and succeed, through simple yet clever marketing. With careful planning and strategy and all important analysing, this is very achievable and that’s where I come into my own.

3 is the variety! I couldn’t have a job or run a business where I did the same thing day in day out. For me as the owner of Pinpoint Marketing every day varies in terms of the client I work with, my location or office for the day, the campaign work I am doing and so on. For example, next week I have a new client/new business meeting with a local restaurant chain which I am looking forward to, then sports day with my daughter, then a radio interview with my local station on my recent #WOW award win, then an all female networking event and finally I am starting to record some podcasts and book my autumn workshop series. Plus I will be fitting in the day to day client calls, content writing, creating, planning and analysing and more.

What is your why? Is it a why for you or for others or both? What is your back story behind you and your business or job? Find more about me.

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Have a good working week!