Running a marketing agency means wearing lots of hats. One minute you’re discussing a new campaign with a client, the next you’re chasing a designer, approving content or answering emails.
Being the person everyone relies on might feel like a good thing. After… Read more
By Nicole Martin, Pinpoint Marketing Consultancy & Skye Antoniou, Creative Wingwoman
If you run a creative or marketing agency, this might feel familiar.
On the surface, things look good. Clients are coming in. Projects are being delivered. From the outside, you look like a growing, successful… Read more
Every growing business reaches a point where things start to hurt and cause you pain.
Not in an obvious, dramatic way—but in the slow, day to day creeping pressure of too much to do, not enough time, and an ever-expanding list of expectations. Clients want more. Deadlines get tighter. Clients leave or… Read more
In event management school if there were such a thing, when it comes to event planning you would be told to have a plan a, a plan b and then a plan c. To cover all bases, expect the worst, pre-empt and so on.
Back in the day, I was a Senior account manager for an events company and we organised… Read more
There comes a point in most successful solo marketers’ and small agency owners’ journeys where growth becomes the very thing that starts to hurt.
You are winning work. Clients are happy. The pipeline looks healthy. Yet behind the scenes, your evenings, weekends and headspace are doing all the heavy… Read more
If you are as old as me, you may recognise this line from the Fresh Prince!
“Summer, summer, summertime.
Time to sit back and unwind.”
But is it? Has the Fresh Prince and Jazzy Jeff got it right? Should we as marketers and agency/business owners sit back and unwind? Or should we be working at our normal or … Read more
A lead, pipeline, funnel, prospect – what do they all mean?
A lead is a business or person who could potentially become a sale eg a paying customer.
A pipeline, in sales terms, is your process and more specifically, each step of your process. For example, a sales process might… Read more
We can safely say your IT business is in a growing market with ever increasing tech and security needs from clients, and we know that outsourcing IT is a key area too, so this download is aimed at helping you relieve some of the hassle and issues you may be incurring around servicing clients, finding new … Read more
Case studies are a ubiquitous marketing tactic for very good reason.
They not only show that your business is effective and established. They also show that your products or your services are successfully in use by customers.
Even more importantly, they let your customers do the hardest… Read more
