Firstly, a question for you. Do you see marketing as a tick box exercise that you should do because people tell you to? Maybe it is time then to set some goals, so let’s talk about goal setting! According to the dictionary, a goal is the object of a person’s… Read More »How to goal set for your business?
Marketing planning is soooo 2021 and not just a 2020 thing … This article will look into should you plan, why plan, what to consider before planning and 21 reasons to have a marketing plan in 2021. No more haphazard efforts, inconsistent campaigns and scattergun marketing! Should you plan? Of… Read More »Is planning for your business in 2021, pointless or might I have a point?
Outsourcing your marketing? It’s the burning question for all business owners experiencing growth or wanting to scale their business up or wanting someone to take away the tasks they cannot or do not want to do themselves within their business. Outsourcing (defined as the practice of sending non-core business activities… Read More »To outsource your or not to outsource?
How good are you at measuring things? In life, albeit subconsciously, we constantly assess and review things. We might try something new or a different brand and then be mindful of how good or bad it is as we use it. Then, we might get a compliment which reminds us… Read More »3 steps to better marketing measurement
Welcome back to my blog series, The Truth About Marketing. It’s all about the good, the bad and the ugly as well as myth-busting and sharing some top marketing tips along the way. This blog is about the ‘doing’: how do you get your product or service out there and… Read More »The Truth About Marketing: Routes to Market
I’m going to be writing a series of blogs called The Truth About Marketing. I’ll be sharing my experience on the good, the bad and the ugly as well as myth-busting and sharing some top tips along the way. The first in this series is all about the basics. What… Read More »The Truth About Marketing: Back to Basics
At Pinpoint, we often find that people are a little scared of marketing. Although it’s not rocket science, it’s also not an exact science, which means people feel nervous of taking even the initial simple steps. Indeed, this nervousness often equates no action at all. Today’s blog will share 3… Read More »3 ways to make your marketing work for you
This current time of change has got me thinking about communication. In particular, I have been reading and hearing comments in the media about how we are all communicating and how we are being communicated to, with good and bad examples. Mark Twain said, “It usually takes me more than… Read More »The what and how of communication?
