Small Business Marketing

Are you right to follow my lead?

Right from day one of setting up and running Pinpoint Marketing, 13 years ago this month, I have always tried to put myself in my customer’s shoes and see things from their point of view. After all, I am a consumer myself, a customer and importantly, a fellow small business… Read More »Are you right to follow my lead?

Read our latest Newsletter

The latest monthly newsletter … Welcome to the May 2021 newsletter – The Talking Point by Pinpoint. During this month, we look at what marketing tasks could you easily outsource? And how can you get support for your business? Plus, Pinpoint Marketing Consultancy Ltd celebrates 13 years in the business.… Read More »Read our latest Newsletter

Marketing plans and strategies? Who are these for, why have them, how to get the most from your marketing?

Last week I went to another great online networking meeting, where the members were invited to ask each other questions on what they offer, to whom, how etc business wise. Here is a summary of the questions asked in case they are questions you were thinking of asking or wondering… Read More »Marketing plans and strategies? Who are these for, why have them, how to get the most from your marketing?

Digital Marketing – what is new and what should you as a small business owner be doing?

This blog will look at what is new in digital marketing. The current pandemic has no doubt had an impact on the world of digital marketing. Businesses that weren’t online pre pandemic mainly decided to get online and those that were already online, decided or were prompted to up their… Read More »Digital Marketing – what is new and what should you as a small business owner be doing?

ideal client

Desperately seeking Sarah – the wrong film title or does this sounds like you looking for your ideal client?

Have you ever been asked “Who is the ideal person I can introduce you to?” I ask this a lot when networking or working with new clients and I have been asked it myself too. If you have been asked, what’s your answer? If it is anyone and everyone, then… Read More »Desperately seeking Sarah – the wrong film title or does this sounds like you looking for your ideal client?