One of the least talked about realities of running a marketing agency is this:
Winning new clients is exciting. Delivering excellent work is rewarding. But every new project also introduces additional moving parts.
More meetings.… Read more
Recent insights highlight just how crucial productivity is in our industry. For instance, agencies typically achieve an average utilisation rate of around 60%, meaning there’s often significant potential to optimise time spent on billable work. At the same time, 82% of marketers report … Read more
According to Marketing Week, 67% of small and medium-sized enterprises (SMEs) do not have a marketing action plan. More than half (54%) of SMEs also do not have a business plan (research found in results from an AI/Google search)
The CIM says “Essentially, a marketing plan is a return to the basics. It’s… Read more
I know we have just hit December, but can I ask you how has 2024 been so far for you and the business? Plain sailing, full of hurdles or a bit of both? You are not alone and now is the time to reflect
This year has been tricky for a few to start off with, with long lead times, lengthened sales processes… Read more
Customer loyalty and lead generation. Every business needs customers to be successful, but at Pinpoint we also want our customers to be successful. So where do you find customers? And are all customers worth the chase?
Finding and qualifying leads is a crucial first part of the sales cycle. It’s not … Read more
I personally love a referral and giving/receiving referrals are very much part of my marketing strategy. I like to make them where I can, and I like to receive them too. For many of us B2B small business owners, referrals (including WOM and intros) are the main way we grow and are the main source/lead source… Read more
When the going gets tough, the tough get going. When the going gets tough, the tough get ready … If you are as old as we are then these lyrics will make you think of Billy Ocean’s hit way back when.
Business is tough out there and has been for a lot of this year as a lot of agencies and SME owners have found out. To… Read more
In this guest blog written by Nicole Martin of Pinpoint Marketing Consultancy Ltd and Philippa Hatch, a marketing VA at Pink Spaghetti, we discuss and suggest 4 steps and tips to making the most of your marketing.
As we are midway through the year, now is a great time to carry out a marketing review or audit… Read more
We know the phrase it isn’t what you know but what about what you say and how you say it? The latter I say applies to your marketing messaging and communications.
I asked on a recent LinkedIn poll around what my network wanted me to cover in a future lunch and learn, and content planning was a popular one. Eg… Read more
