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Small Business Marketing
What is a Vision Board and Will It Work For Me? (Guest blog)
I would love to open this article by saying “people ask me this all the time…” – they don’t! I think a lot of people distrust the whole idea actually! I receive comments such as – what is the point of this, it won’t work for me or I don’t… Read More »What is a Vision Board and Will It Work For Me? (Guest blog)
Why have a dog and bark yourself?
Why did you set up your own business? This is a question I ask clients and prospects when we first meet or start working with each other. The answers vary from working life balance to bringing up a family to leaving the corporate rat race and because I am good… Read More »Why have a dog and bark yourself?
Flexibility and freeing up time – just two of the benefits of outsourcing for business owners
39% of small business owners worry that there are not enough hours in the day. This a stat I heard recently at a small business owner conference I attended hosted by Theo Paphitis. Do you worry about this, and do you wish you had more time in the day? We… Read More »Flexibility and freeing up time – just two of the benefits of outsourcing for business owners
What is working or not, where does your business come from and what action should you be taking with your marketing?
The latest Pinpoint Marketing blog answers these questions and discusses outsourcing too. When I first talk to a client or a prospect, I ask what marketing they are or aren’t doing currently. This isn’t to judge but it is to get an understanding of where they are and what they… Read More »What is working or not, where does your business come from and what action should you be taking with your marketing?
Which marketing channels to use for your business?
What is a marketing channel? If you take the 4 P’s of marketing, the channel “P” is place (the other P’s are product, price and promotion). Collectively the 4P’s are also known as the marketing mix. So what is the theory? What about the practical aspect of channels? The channels… Read More »Which marketing channels to use for your business?
Is your business operating like a typical small business?
Time for marketing Paul was sat at his desk in the office making plans. These plans were thoughts and ideas but weren’t much more than a list at this point. He wanted to turn these lists into action points, but the phone kept ringing and emails coming into the inbox… Read More »Is your business operating like a typical small business?
2021 – the end of year and the start of a new year. How was it for you?
How are you feeling about your business, your sales and the economy locally? Are you sensing a level of optimism? Conversations I am hearing from and with colleagues and clients and are talking about this and in large, these chats are agreeing on sensing optimism.So how do you see 2022?… Read More »2021 – the end of year and the start of a new year. How was it for you?
