Skip to content

Small Business Marketing

Value adding

Measuring your marketing – for consistency and to add value

This recent blog from Pinpoint Marketing will look at what to measure, why, what it will show and the benefits. And also about consistency and adding value.

Consistency in your marketing

Being consistent will help you and the business avoid a famine or feast style approach to your marketing activity… Read more

my day at sbs

Last week I attended the 11th SBS conference https://www.theopaphitissbs.com/ with my fellow winners, and with my son with me as my guest. It was a day long conference in Birmingham with Theo Paphitis himself presenting, as well as other main stage speakers including Google, NatWest and Stacey Solomon… Read more

What is marketing

What is marketing?

What is marketing?

Marketing is the process of promoting or selling a product or a service. This involves market research and advertising.

Market research and marketing

To break these two things down, market research is where you look at the current trends of the market, which can help you to change … Read more

referrals for marketing

Referrals for your business

For a lot of businesses, both b2c and b2b, referrals and WOM are popular and vital ways that businesses get new business. Friends of friends or introductions or connections at networking. A referral is “an act of referring someone or something for consultation, review, or further action.”

When it comes… Read more

What is marketing

What does marketing mean?

What is marketing?

What is marketing really about? What is it? What isn’t it? How can you make it work? Who needs to do it? And what are the all important benefits of marketing? Read on to find out …

Defined as “the action or business of promoting and selling products and services, including market… Read more

Marketing solutions and packages

The who, what, where, when and how of marketing planning

Most of us have heard of the phrase from Antoine de Saint-Exupéry “A goal without a plan is just a wish” and it is a sentence and concept that I totally agree with. And it is one that I advocate for my own business and when it comes to my clients as well. So let’s talk about marketing strategy and planning.… Read more