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Small Business Marketing

What is marketing

What is marketing?

What is marketing?

Marketing is the process of promoting or selling a product or a service. This involves market research and advertising.

Market research and marketing

To break these two things down, market research is where you look at the current trends of the market, which can help you to change … Read more

referrals for marketing

Referrals for your business

For a lot of businesses, both b2c and b2b, referrals and WOM are popular and vital ways that businesses get new business. Friends of friends or introductions or connections at networking. A referral is “an act of referring someone or something for consultation, review, or further action.”

When it comes… Read more

What is marketing

What does marketing mean?

What is marketing?

What is marketing really about? What is it? What isn’t it? How can you make it work? Who needs to do it? And what are the all important benefits of marketing? Read on to find out …

Defined as “the action or business of promoting and selling products and services, including market… Read more

Marketing solutions and packages

The who, what, where, when and how of marketing planning

Most of us have heard of the phrase from Antoine de Saint-Exupéry “A goal without a plan is just a wish” and it is a sentence and concept that I totally agree with. And it is one that I advocate for my own business and when it comes to my clients as well. So let’s talk about marketing strategy and planning.… Read more

Marketing reviews on your business

Pinpoint Marketing’s review of 2022

Without sounding really old, where the bleep did 2022 go?

So how was your business year?

Do you take or have you taken time out to review the business and what went well and what didn’t, so you can carry anything good over into 2023 and leave any crappy behind in 2022? I certainly do and find it a useful exercise… Read more

Business blogging

9 benefits of blogging in the B2B space

Blogging is widely used as a marketing tool in the B2C space, but did you know it also plays an important role in B2B marketing, too? As a content writer, I help B2B businesses get their message out to their audience with regular blog posts. But a lot of B2B brands aren’t leveraging blogging in their marketing… Read more

The benefits of marketing


The last few months or even years have been unpredictable and challenging to say the least BUT there are still opportunities out there and growth to be made and there are things that you as a business owner can do to make the most out of your marketing budget and planning. With this in mind and to support and… Read more