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SEO

An introduction to SEO

Introduction to SEO for Small Business

SEO (search engine optimisation) is a phrase that you have no doubt come across as an SME, but what does it really mean and what can you do in your own business to help your content get found online.

In this guest article, I will be defining what is SEO and why it’s important before diving into the three main… Read more

What is a UTM and how you can use them to strengthen your marketing?

What is a UTM?

Where are you getting the most traffic from? Which one of your social media feeds bring in the most leads? How can you personalise the url’s within your campaigns?

Use a UTM link! UTM stands for “Urchin tracking module.” UTM codes are bits of text you can add to a link that tell … Read more