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outsourcing your marketing

lead generation

The who of generating leads

What can we influence and what can we control? As business owners and me/you as a marketer? Or in another way, who is generating leads for your business? And can you control this
When working with clients like you, I can work with you on your marketing campaigns for example to influence your end users/customers… Read more

Measuring your marketing

Measuring your marketing, for good measure

What marketing to measure

As in the stats, the analytics, the numbers, such figures to included when measuring your marketing are:

  • Google Analytics (users, sessions, hand time on pages, keywords used to find the site, bounce rate, sources of traffic to the site, which pages are popular and which are
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measure your marketing

“If you can’t measure it, you can’t manage it” Do you agree?

This is a famous quote from management guru Peter Drucker. Without measuring your business activity, your sales, your turnover and sales and in particular your marketing activity and campaigns, how do you know what is working and what isn’t? And how do you know if you are doing well as a business and getting… Read more

Why have a dog and bark yourself?

Why did you set up your own business?

This is a question I ask clients and prospects when we first meet or start working with each other. The answers vary from working life balance to bringing up a family to leaving the corporate rat race and because I am good at it. Most of us small business owners have a flair,… Read more