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Outsourced marketing director

4 main marketing mistakes made

Marketing mistake 1

Fast forwarding to the shiny stuff

Small business owners can be like magpies as in they attracted to the shiny stuff. By this I mean the new launched website or the first newsletter sent or the setting up of and posting to LinkedIn for the first time. Whereas these are all marketing activities… Read more

accountability

Accountability – who are you answering to?

According to the online Cambridge dictionary, accountability means – the fact of being responsible for what you do and able to give a satisfactory reason for it, or the degree to which this happens:

With our clients, we act as your marketing mentor. We can be the accountability partner, supporting,… Read more

Why have a dog and bark yourself?

Why did you set up your own business?

This is a question I ask clients and prospects when we first meet or start working with each other. The answers vary from working life balance to bringing up a family to leaving the corporate rat race and because I am good at it. Most of us small business owners have a flair,… Read more