No I haven’t pivoted Pinpoint Marketing into a catering business, but I want to tell you a food related/shopping story instead. I was in my local shop (shopping safely and at a distance of course) looking for mango chutney to accompany a dish I was making for us back at… Read More »When Iife gives you lemons, make mangos?
Empathy is a word that is very much relevant in today’s world, both personally and business wise. Therefore, the phrase putting yourself in your customer’s shoes is also very much relevant. As business owners it can be easy to sometimes think and feel and act in a way that only… Read More »Putting yourself in your customer’s shoes and go on a journey …
Who remembers playing pin the tail on the donkey at children’s parties? I don’t recall whether I was particularly good at this game or not, but I enjoyed it nevertheless and I remember it being very popular back in the day. So why am I telling you this? When I… Read More »Ask yourself Why first
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This blog looks at: Why have a marketing budget? How to help your cash flow Methods to budget setting and price setting Pricing today Why have a budget? Setting your pricing and your marketing budget should be part of your marketing plan which in turn should be part of your… Read More »How to get your pricing right and set your Marketing Budget!
Is it change for the good? By this I do not mean that there is anything good about the terrible health crisis and I wish everyone reading this all the best and I hope you all remain well and healthy. What I do mean is could there be something positive… Read More »There is another C word making a name for itself! Not Corona or Covid but change!
It all feels a bit like things are going down the toilet personally and business wise and it is all a bit cr#p! I am not here to make light of things, but maybe to inject a bit of humour, but here to also help and support you where I… Read More »Let’s not roll over but let’s roll on ….
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